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Renault: Hitchhiker

Redefine standards.

Advertising Agency: Publicis, Bucharest, Romania
Worldwide Creative Director: Olivier Altmann
Romania Creative Director: Razvan Capanescu
Worldwide Account Director: Edouard Pacreau
Worldwide Account Manager: Christopher McIsaac
Romania Account Director: Catalin Albu
A/V Producer: Frederique Le Goff
Production House: WAM, Wanda
Director: Sebastian Strasser
D.O.P.: Alex Lamarque
Music: Herb Alpert – “This guy’s in love with you”
Aired: October 2010

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19 comments

Guest's picture
Guest

goooood!

Guest's picture
Guest

Is he walking back home?

Guest's picture
Guest

Hahaha! This made me laugh!

krautland's picture
krautland
3204 pencils

this is kind of nice. you didn't need the explosion though.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yes yes - it gets the message across, that the Renault is a really nice car - but in a way that didn't really make sense.

Temple's picture
Temple
9621 pencils

Hey, a car idea! Well done.

talkingisfree's picture
talkingisfree
2569 pencils

I like it and, yes, the explosion is too much.

LeeHarvey's picture
LeeHarvey
3045 pencils

Hehe, made me smile.

Shingo's picture
Shingo
406 pencils

coooooool

Guest's picture
Guest

love the song !

Guest's picture
Guest

Funny but I am not sure about the kind of car exploded, very old and ugly. It's too easy to redefine standards when they are so poor.

vanMeter's picture
vanMeter
80 pencils

nice

Guest's picture
Guest

decent. could have been produced better. cliche tag.

Guest's picture
Guest

Excellent. Classic. You should be proud of yourselves.

Guest's picture
Guest
Guest's picture
Guest

if you know the end after 10 secs of the ad - is it still a twist?

extremly predictable.

nothing special.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow, a clearvoyant on AOTW!

Sdb's picture
Sdb
1364 pencils

Nicely depicted..

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