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13 comments

kalpesh78's picture
kalpesh78
2580 pencils

loved it.
What does it mean though..

ideas....30 minutes nahi toh free.

Stigset's picture
Stigset
1456 pencils

That french cars (represented by the baguette) are safer than german cars (represented by the bratwurst) and japanese cars (represented by sushi), because they're not destroyed when they crash.

very cool ad indeed.

Corbeen's picture
Corbeen
1070 pencils

its one of the black stars.(thats how they call them) Ad that didnt made any changes on the market, but won many awards.
Any way i like it a lot.

weißwurst-günther's picture
weißwurst-günther

... and swedish cars (crispbread)

mellowmarketer's picture
mellowmarketer
152 pencils

Great ad. Giant Sushi made me laugh. But im half German so Screw you Renault!

But very good ad.

mellowmarketer's picture
mellowmarketer
152 pencils

..and yeah it says in German. 'The safest cars come from France' if anything this ad would make any car loving patriotic German not buy French cars. Its just insulting really. Never insult you customers!

aaquaholic's picture
aaquaholic

really funny.. laughed my tush off

and by the way: it's a WEISSWURST

weißwurst-günther's picture
weißwurst-günther

correct, it's not a bratwurst. it's a "weißwurst", a popular bavarian speciality, especially made in munich. and munich is also the hometown of BMW.
it's a great ad but unfortunately, it turned out to be too complicated for the majority. many people didn't get the allusion to the other car brands / car producing countries.

that's the flip side of advertising: you have an exceptionally good, new and fresh idea and the client approves it. then, the crowd out there doesn't get it and your whole work's nothing but an award winning piece of art.

I ate Steve Fossett's picture
I ate Steve Fossett

That's why I smelt every golden lion and make a ring out of it. "For my beloved client".
No, actually, you're right.

salamandos's picture
salamandos
1947 pencils

>that's the flip side of advertising: you have an exceptionally good, new and fresh idea and the client >approves it. then, the crowd out there doesn't get it and your whole work's nothing but an award winning >piece of art.

Sorry, but You are wrong. This ad got understood by the wide public, it became the "talk of the town" in
a very short time - and I don't mean the advertising crowd here.

Guest No 1.346.971.005.321.375's picture
Guest No 1.346....

really? i remember an article in w&v that said the complete opposite...

mellowmarketer's picture
mellowmarketer
152 pencils

i got the sausage, the sushi and the bread. but what was the 3rd one?

salamandos's picture
salamandos
1947 pencils

swedish crispbread

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