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Melody Gardot

Agency: 
Published/Aired: 
March 2010
Description: 

Don't let the road ruin the music

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Director: The glue society
Production company: Wanda
Additional credits: Edouard Pacreau
Account Manager: Claire Roy-thermes

Comments (12)

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Highest Rated

lucie123's picture
lucie123
Activity Score 604

it's cofusing! When she's on the scene, she must not seeing the roadwork, just siging

kleenex's picture
kleenex
Activity Score 43337

Great ad.

TommyO's picture
TommyO
Activity Score 1866

Nice way to demonstrate the USP.

neki1990's picture
neki1990
Activity Score 10

But the singing part is too long, kinda boring

Fidele H's picture
Fidele H
Activity Score 40

very nice :)

miko1aj's picture
miko1aj
Activity Score 3086

old twist. Always makes me laugh if it's done properly. Hereby it is. Good one.

Der Dada's picture
Der Dada
Activity Score 35

Nice craft! Good twist! Was totally absorbed by the music!
But we forget the horns here! Po Po!

100proof's picture
100proof
Activity Score 14

Good ad, you're not really sure what to expect for the first half of the ad, you're sucked in by the music. Then the construction at the back of the stage, you're even more confused... then illumination, the tagline and car driving down the road.

My only criticism is the ending seemed poorly ordered, I didn't get a ton of impact at the climax as I felt I should have. Playing the music again as the man drives by the roadwork is repetitive, I would have been happy ending the ad with the tagline, some sort of technology note ("with a custom Bose system and noise-cancelling insulation standard in every model") and Renault symbol to finish it off.

Boxey's picture
Boxey
Activity Score 8881

Nice music. Clunky ad.

Glut's picture
Glut
Activity Score 3937

old twist indeed

notanugget's picture
notanugget
Activity Score 135

Not a bad ad, but what an awful product. Aren't we supposed to be able to hear what is going on around us when we drive?

mauroxxx's picture
mauroxxx
Activity Score 539

but...is the car coming with BOSE sound system? or noise reduction windows?? or both?? or... is the volume soooo loud that the guy became deaf??

it's confusing.

lucie123's picture
lucie123
Activity Score 604

it's cofusing! When she's on the scene, she must not seeing the roadwork, just siging

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