Renault Bose Edition: Melody Gardot

Don't let the road ruin the music

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Director: The glue society
Production company: Wanda
Additional credits: Edouard Pacreau
Account Manager: Claire Roy-thermes
Published: March 2010

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12 comments

kleenex's picture
kleenex
22696 pencils

Great ad.

TommyO's picture
TommyO
1866 pencils

Nice way to demonstrate the USP.

neki1990's picture
neki1990
10 pencils

But the singing part is too long, kinda boring

Fidele H's picture
Fidele H
40 pencils

very nice :)

miko1aj's picture
miko1aj
3100 pencils

old twist. Always makes me laugh if it's done properly. Hereby it is. Good one.

Der Dada's picture
Der Dada
26 pencils

Nice craft! Good twist! Was totally absorbed by the music!
But we forget the horns here! Po Po!

100proof's picture
100proof
14 pencils

Good ad, you're not really sure what to expect for the first half of the ad, you're sucked in by the music. Then the construction at the back of the stage, you're even more confused... then illumination, the tagline and car driving down the road.

My only criticism is the ending seemed poorly ordered, I didn't get a ton of impact at the climax as I felt I should have. Playing the music again as the man drives by the roadwork is repetitive, I would have been happy ending the ad with the tagline, some sort of technology note ("with a custom Bose system and noise-cancelling insulation standard in every model") and Renault symbol to finish it off.

Boxey's picture
Boxey
8885 pencils

Nice music. Clunky ad.

Glut's picture
Glut
3947 pencils

old twist indeed

notanugget's picture
notanugget
135 pencils

Not a bad ad, but what an awful product. Aren't we supposed to be able to hear what is going on around us when we drive?

mauroxxx's picture
mauroxxx
530 pencils

but...is the car coming with BOSE sound system? or noise reduction windows?? or both?? or... is the volume soooo loud that the guy became deaf??

it's confusing.

lucie123's picture
lucie123
604 pencils

it's cofusing! When she's on the scene, she must not seeing the roadwork, just siging

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