Reebok Easytone: Dr. Betty Bottoms
Facebook Application Link: http://on.fb.me/drbettyishere
Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Vineet Mahajan
Copywriter: Aneesh Ayyappan
Art Director: Richa Mishra


13 Comments
The German EasyTone spot, via DDB Berlin (an year old)
Don't like either commercial. Almost no idea in the first one and poorly done. The second one is just run of the mill.
What hath God wrought
This is crap. She is hot but …. Butt is not great visually or the script. Mmmm… push up bras.
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Dr Betty BOTTOMS?!! Oh please, not again those silly kindergarden tricks!
http://adbuzzer.wordpress.com
To actually build on the hypothesis that a shoe can improve your ass, oh, this should get the marketing gimmick of the decade award.
And what do you do when you have this wonderful gimmick to work with?
You ridicule it and finally throw it out of the window with crapomercials like this.
and you call it craptacular mind attack!
because therefore it is
I need a whole lot of one-on-one time with Dr. Betty Bottoms....
baaaaaad
i wonder if this is even a real campaign? i hope not. if so, i will never touch a reebok product ever again, no, not just touch, not even take a peek. nothing to see here. even the actress is terrible. is she even an actress? maybe a tourist.
this sucks!!
El que sabe, sabe arte. El que no, es redactor.
Bakwass!!
Himanshu Prabhakar
nice!
surely a scam ad. definitely. the poor production quality and the lifting of some shots of reebok tone ad (as someone has pasted a vimeo link) clealry point to this one being done as a scam communication.
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