Red Cross: Stop being a spectator

Every month, Quebecers fall victim to more than 900 domestic fires. Stop being a spectator. Give.

Advertising Agency: Cossette, Montreal, Canada
Chief Creative Officer: Michel Dealuw
Creative Director: Jonathan Rouxel
Copywriter: Anne-Laure Naumowicz
Production House: 1One
Directors: Jean-rené Parenteau, Jonathan Rouxel
Music: François Bélanger / Sonart
Sound: Sonart

February 2011


Boxey's picture
8881 pencils

Translation, please.

sweetstar87's picture
10 pencils

"every month, quebecois (people from quebec province) are victims of more than 900 home conflagrations.
Don't stay a viewer.

"Canadian red-cross

Glut's picture
3937 pencils

Ver nice idea, perhaps the execution is failing. I think that right now the only ones capable of watching this are the some who are reproducing it in the cab,

jonathanrouxel's picture
46 pencils

Thanks for your comment. The idea with the projection was to recreate the same reaction people have when there is a fire: they look at it, without doing nothing, like spectators.
The film was shot like an ambiant, but was shot to be aired on national tv.

Threadlessscrew's picture
39 pencils

Hi Jonathan, I think it would have been slightly more effective had there been a second car following the first one. The second one would just project the call to action with the Red Cross logo, so that nothing is missed out. Great work nevertheless.

jonathanrouxel's picture
46 pencils

@threadlessscrew I totally agree, we just did not have the money to rent another projector and at the end of the day, it was ment to be a tv...

guyriordan's picture
20 pencils

Very exciting and creative way of raising awareness regarding the domestic fires in Quebec. Kudos to the one who created this ad. Cheers.

Log in or register to post comments