NewerOlder

Reading is Fundamental: Book People Unite

Today Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the country, is launching “Book People Unite,” a bold awareness campaign to focus a spotlight on children’s literacy nationwide. The campaign, anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack, aims to spark a movement to put books in the hands of children who need them most. The PSA is a collaboration among RIF, the Library of Congress and the Ad Council and was created by Mother New York.

Advertising Agency: Mother, New York, USA

Related videos by Shutterstock

3 comments

Hadrons's picture
Hadrons
5743 pencils

It's a though war. This spot won't make any difference.
The war has to begin with the parents education.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I'd say it's pretty tough, too.

I enjoyed the spot.

I wonder if it would be more powerful if it showed the negative also -- showed the potential change more.

kleenex's picture
kleenex
26358 pencils

I loved it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments