Reading is Fundamental: Book People Unite
Today Reading Is Fundamental (RIF), the largest children’s literacy nonprofit in the country, is launching “Book People Unite,” a bold awareness campaign to focus a spotlight on children’s literacy nationwide. The campaign, anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack, aims to spark a movement to put books in the hands of children who need them most. The PSA is a collaboration among RIF, the Library of Congress and the Ad Council and was created by Mother New York.
Advertising Agency: Mother, New York, USA