NewerOlder

RBC: Torch

The campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.

By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.

The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.

Advertising Agency: BBDO Toronto and Proximity Canada

Related videos by Shutterstock

14 comments

Guest's picture
Guest

no idea, nice execution.
art direction saved it.

pindaro's picture
pindaro
526 pencils

there's a very good vibe to this piece that i think makes it work very well.

Guest's picture
Guest

brilliant

vuxanovici's picture
vuxanovici
255 pencils

Very nice. Not sure about the song, though :)

Guest's picture
Guest

corny song. the rest is nice.

Guest's picture
Guest

very nice work.... ruined by a very horrible song

Guest's picture
Guest

Agreed.

NatalieM's picture
NatalieM
1687 pencils

It has a fun execution, but the music is just a little corny.

BFB's picture
BFB
941 pencils

This is the kind of thing South Park rips on later

Crisp One's picture
Crisp One
2007 pencils

man this fluff kills me, cool A.D. with the rotating ground though.

Guest's picture
Guest

what is the name of the song and who is it by ?

Guest's picture
Guest

yeah, i want to know that too. :S
hmm..

Guest's picture
Guest

makes me wanna shoot the little people

LL's picture
LL
3 pencils

The song may be a little corny - but its a very catchy tune and I love it. The words and music are great, very happy. I keep playing it and tapping my feet to it. One of the best commercials out there. Excellent.

Log in or register to post comments