RBC: Torch
The campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.
By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.
The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.
Advertising Agency: BBDO Toronto and Proximity Canada
14 Comments
no idea, nice execution.
art direction saved it.
there's a very good vibe to this piece that i think makes it work very well.
www.pindaro.info
brilliant
Very nice. Not sure about the song, though :)
corny song. the rest is nice.
very nice work.... ruined by a very horrible song
Agreed.
It has a fun execution, but the music is just a little corny.
-Natalie
http://www.nataliemarion.com
This is the kind of thing South Park rips on later
man this fluff kills me, cool A.D. with the rotating ground though.
what is the name of the song and who is it by ?
yeah, i want to know that too. :S
hmm..
makes me wanna shoot the little people
The song may be a little corny - but its a very catchy tune and I love it. The words and music are great, very happy. I keep playing it and tapping my feet to it. One of the best commercials out there. Excellent.