Ads of the World

Ads of the World™ an All Creative World site

RBC Olympic Torch Relay Sponsorship: Flame Trail

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 7.9 (49 votes)

In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.

Advertising Agency: BBDO Toronto, Canada
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Producer: Ed Callaghan Exec. Producer: Eva Preger
Director of Photography: Chris Sargent
Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music

16 Comments

gmint7's picture 2679 pencils
gmint7 | Thu, 2010-01-21 22:47
7

the suit guy spoils the whole ad.

:::J:::

thedesignaddict's picture 4360 pencils
thedesignaddict | Fri, 2010-01-22 01:58

Nice execution. The back end looks like ass.

alexander_bickov's picture 3323 pencils
alexander_bickov | Fri, 2010-01-22 03:49

Agree

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Flurb's picture 208 pencils
Flurb | Fri, 2010-01-22 03:55

The line is what ruins if for me. The word "Funny" to be more specific. It's such a nicely shot, dramatic ad ... until "Funny how a single flams.." comes up. I would have said something like "Amazing how a single flame..." Funny doesn't fit with the tone.

michdec's picture 444 pencils
michdec | Fri, 2010-01-22 08:46

I agree the line spoils it for me

yippieeyyeah's picture 42 pencils
yippieeyyeah | Fri, 2010-01-22 04:51

Agree. Would have done it with "RSBC official sponsor of …" and no suit guy.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2010-01-22 04:59

Yes suit guy is stupid, but the copy as well.

http://jackmancer.com/
http://twitter.com/jackmancer/

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Fri, 2010-01-22 06:14

i still think it's a wonderful thought.

Twitter   Facebookreelance... http://www.crackerjackworks.com

cef's picture 555 pencils
cef | Fri, 2010-01-22 07:30

it would be perfect without that man.

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-01-22 09:06

I would definitely take out the word funny. I'm sure the suit guy was forced by the client. Nice job.

Blog | Twitter

silvi's picture 4174 pencils
silvi | Fri, 2010-01-22 10:01

Perfect without the final and the "funny" word.

Madeinmelmac's picture 116 pencils
Madeinmelmac | Fri, 2010-01-22 10:19

nice

K.I.D_PUNK's picture 153 pencils
K.I.D_PUNK | Fri, 2010-01-22 11:25
8

LOVE IDEA.

rockfive's picture 43 pencils
rockfive | Mon, 2010-01-25 12:14

NICE idea

Tommy G.'s picture 913 pencils
Tommy G. | Wed, 2010-01-27 07:55

I LOVE it

Guest's picture
Guest | Thu, 2010-12-02 23:12

anyone know what the song playing in the background is?

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.