RBC Olympic Torch Relay Sponsorship: Flame Trail
In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.
Advertising Agency: BBDO Toronto, Canada
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Producer: Ed Callaghan Exec. Producer: Eva Preger
Director of Photography: Chris Sargent
Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music
16 Comments
the suit guy spoils the whole ad.
:::J:::
Nice execution. The back end looks like ass.
Agree
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
The line is what ruins if for me. The word "Funny" to be more specific. It's such a nicely shot, dramatic ad ... until "Funny how a single flams.." comes up. I would have said something like "Amazing how a single flame..." Funny doesn't fit with the tone.
I agree the line spoils it for me
Agree. Would have done it with "RSBC official sponsor of …" and no suit guy.
Yes suit guy is stupid, but the copy as well.
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i still think it's a wonderful thought.
it would be perfect without that man.
I would definitely take out the word funny. I'm sure the suit guy was forced by the client. Nice job.
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Perfect without the final and the "funny" word.
nice
LOVE IDEA.
NICE idea
I LOVE it
anyone know what the song playing in the background is?