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Flame Trail

Agency: 
Published/Aired: 
January 2010
Description: 

In support of the 2010 Olympic Winter Games, The Royal Bank of Canada has sponsored the Olympic Torch Relay on its route across our vast country of Canada. It is to be the longest torch run in the history of the Olympics, and this spot was produced to create anticipation for the event and to capture the spirit of these moments leading up to the Games.

Producer: Ed Callaghan Exec. Producer: Eva Preger

Post Production & City: Transfer: Fergus @The Mill NY, Conform: Andy @ SOHO Post

Advertising Agency: BBDO Toronto, Canada
Agency Producer: Dena Thompson
Creative Directors: Carlos Moreno, Peter Ignazi
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Director: Chris Sargent
Production Co & City: Soft Citizen
Director of Photography: Chris Sargent
Editor & Company: Ross Birchall, Bijou Editorial. Toronto
Music & Music Publisher: Apollo Music

Comments (16)

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Highest Rated

Guest's picture
Guest

anyone know what the song playing in the background is?

gmint7's picture
gmint7
Activity Score 2683

the suit guy spoils the whole ad.

:::J:::

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice execution. The back end looks like ass.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Agree

Flurb's picture
Flurb
Activity Score 263

The line is what ruins if for me. The word "Funny" to be more specific. It's such a nicely shot, dramatic ad ... until "Funny how a single flams.." comes up. I would have said something like "Amazing how a single flame..." Funny doesn't fit with the tone.

michdec's picture
michdec
Activity Score 440

I agree the line spoils it for me

yippieeyyeah's picture
yippieeyyeah
Activity Score 43

Agree. Would have done it with "RSBC official sponsor of …" and no suit guy.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yes suit guy is stupid, but the copy as well.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18793

i still think it's a wonderful thought.

cef's picture
cef
Activity Score 547

it would be perfect without that man.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I would definitely take out the word funny. I'm sure the suit guy was forced by the client. Nice job.

silvi's picture
silvi
Activity Score 4172

Perfect without the final and the "funny" word.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

nice

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

LOVE IDEA.

rockfive's picture
rockfive
Activity Score 44

NICE idea

Tommy G.'s picture
Tommy G.
Activity Score 897

I LOVE it

Guest's picture
Guest

anyone know what the song playing in the background is?

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