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Watergun

Agency: 
Published/Aired: 
April 2011
Description: 

Film advertisment created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Advertising Agency: Cutwater, USA
Chief Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Bill Spangler
Production Company: Slim Pictures

Comments (10)

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Highest Rated

nicktydeman's picture
nicktydeman
Activity Score 2

Nice concept just shame about the extremely weak soundtrack.

kleenex's picture
kleenex
Activity Score 46771

Okay I liked what I saw in each of the ads, but all of them should been under one minute long...

atb2005's picture
atb2005
Activity Score 13557

The entire campaign is one big yawner. Tediously protracted (what happened to the keep it short and sweet?), at times predictable, and really not that entertaining.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

I liked the begininng, but the ad seemed to lose its way. Perhaps if they tool a similar approach to the Puma "Hunting" ads this would have been a more memorable ad.
Really boring waterfight...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Temple's picture
Temple
Activity Score 11337

Please, somebody resurrect the 30'' TV spot, and fast.

Mick001's picture
Mick001
Activity Score 144

can't agree more!! So boring add... great shots but so baddly executed!

Hiperion's picture
Hiperion
Activity Score 3138

I thought it was impossible: triple yawn.

Prof's picture
Prof
Activity Score 1449

if i EVER see this repetitive emancipated happy youth having cute fun garbage again, I will start murdering things!

Quite really.

rakel's picture
rakel
Activity Score 250

nothing happens...

Boxey's picture
Boxey
Activity Score 8881

yawner

nicktydeman's picture
nicktydeman
Activity Score 2

Nice concept just shame about the extremely weak soundtrack.

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