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Ray-Ban: Watergun

Advertising Agency: Cutwater, USA
Chief Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Bill Spangler
Production Company: Slim Pictures

10 comments

kleenex's picture
kleenex
34498 pencils

Okay I liked what I saw in each of the ads, but all of them should been under one minute long...

atb2005's picture
atb2005
13567 pencils

The entire campaign is one big yawner. Tediously protracted (what happened to the keep it short and sweet?), at times predictable, and really not that entertaining.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

I liked the begininng, but the ad seemed to lose its way. Perhaps if they tool a similar approach to the Puma "Hunting" ads this would have been a more memorable ad.
Really boring waterfight...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Temple's picture
Temple
10860 pencils

Please, somebody resurrect the 30'' TV spot, and fast.

Mick001's picture
Mick001
144 pencils

can't agree more!! So boring add... great shots but so baddly executed!

Hiperion's picture
Hiperion
3138 pencils

I thought it was impossible: triple yawn.

Prof's picture
Prof
1453 pencils

if i EVER see this repetitive emancipated happy youth having cute fun garbage again, I will start murdering things!

Quite really.

rakel's picture
rakel
250 pencils

nothing happens...

Boxey's picture
Boxey
8885 pencils

yawner

nicktydeman's picture
nicktydeman
2 pencils

Nice concept just shame about the extremely weak soundtrack.

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