Ray-Ban: Static Wizard

Advertising Agency: Cutwater, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Account Person: Christian Navarro
Production Company: Tool of North America
Executive Producer: Brian Latt
Post-Production Co.: Cosmo Street
Visual Effects Co.: Ring of Fire
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio

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atb2005's picture
13567 pencils

What was that? Way too long. Scam too.

artoix's picture
8 pencils

intriguing first 5 seconds and... long, boring and senseless last 1 and a half minutes

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

To me, this is not what Ray Ban stands for. Anyway I barely saw the logo or slogan "Never hide". Interesting video though, interesting to see if it actually works that way with static energy. But despite being interesting, not a good ad.

Guest's picture

poorly excecuted, many 3d mistakes.... and as every had said: BORING!!!

sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

Blashyrkh's picture
32698 pencils

Please put away those aviators and continue with your bull***

Guest's picture

What a douche. This ad will send buyers running screaming away from Rays.....

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