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Chameleon

Agency: 
Published/Aired: 
March 2009
Description: 
Advertising Agency: Cutwater, USA
Production company: Method labs
Song: Yusef, “Eat My Bear”

Comments (22)

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Highest Rated

Guest's picture
Guest

I love chameleons, and was very entertaining as well as effective.

Guest's picture
Guest

done a long time ago for Kodak. chameleon exploded in the end.

owsianka's picture
owsianka
Activity Score 103

This is not funny. I don't like it.

Crisp One's picture
Crisp One
Activity Score 2005

Just cuz something is not funny, doesnt mean its not effective.

Although, I agree, its not funny, or effective

Guest's picture
Guest

None of their work here directly tie back to the "Never Hide" campaign theme line. None.
I know this is a whole new line of (more "hip") products from RayBan, but the ads really cheapen the brand image and make their products no differnt than any other at Sunglass Hut at your local shopping mall.

And, BTW, this Chameleon thing has been done before...

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

The most cool thing about Ray Ban is that Glasvegas wear them. The least cool is this, I'm afraid.

Guest's picture
Guest

the Kodak ad is a completely different concept. The only similarities in the two ads is the chameleon.

Guest's picture
Guest

Trouble is this idea can be too easily done in post... even if it's legit.
Not sold.

Guest's picture
Guest

I loved it congratulations

Guest's picture
Guest

I like it. The message is clear. The idea is fresh.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

I like it....wish it was a little shorter though.

Guest's picture
Guest

like the idea and shooting.
The claim's crap, though

Guest's picture
Guest

awesome. a lot of haters on this website, jealous puss bags.

jackmoore257's picture
jackmoore257
Activity Score 203

I agree. This is great.

coup1028's picture
coup1028
Activity Score 3

wow... good but he look like tired.

Guest's picture
Guest
Guest's picture
Guest

Funny video parody! Check it out!

Guest's picture
Guest

This is great! It´s going to explode and show up on more blogs that you can imagine you jealous f*cks! ;)

mpared's picture
mpared
Activity Score 562

brilliant

capywriter's picture
capywriter
Activity Score 5509

I like the way the chameleon looks around at the end... 'What the f*ck is wrong with you people. Give me a break'

louie_wang's picture
louie_wang
Activity Score 160

very funny!

Guest's picture
Guest

is this for real or done in post?

Guest's picture
Guest

I love chameleons, and was very entertaining as well as effective.

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