Ray-Ban: Chameleon

done a long time ago for Kodak. chameleon exploded in the end.

This is not funny. I don't like it.

None of their work here directly tie back to the "Never Hide" campaign theme line. None.
I know this is a whole new line of (more "hip") products from RayBan, but the ads really cheapen the brand image and make their products no differnt than any other at Sunglass Hut at your local shopping mall.

And, BTW, this Chameleon thing has been done before...

The most cool thing about Ray Ban is that Glasvegas wear them. The least cool is this, I'm afraid.

the Kodak ad is a completely different concept. The only similarities in the two ads is the chameleon.

Trouble is this idea can be too easily done in post... even if it's legit.
Not sold.

I loved it congratulations

I like it. The message is clear. The idea is fresh.

Cool!

I like it....wish it was a little shorter though.

like the idea and shooting.
The claim's crap, though

awesome. a lot of haters on this website, jealous puss bags.

I agree. This is great.

wow... good but he look like tired.

Funny video parody http://www.youtube.com/watch?v=IKL5GcCwLmA

Funny video parody! Check it out!

This is great! It´s going to explode and show up on more blogs that you can imagine you jealous f*cks! ;)

brilliant

I like the way the chameleon looks around at the end... 'What the f*ck is wrong with you people. Give me a break'

very funny!

is this for real or done in post?

I love chameleons, and was very entertaining as well as effective.