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Ray-Ban: Chameleon

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Your rating: None Average: 6.8 (33 votes)

Advertising Agency: Cutwater, USA
Production company: Method labs
Song: Yusef, “Eat My Bear”

23 Comments

Guest's picture

done a long time ago for Kodak. chameleon exploded in the end.

owsianka's picture 103 pencils

This is not funny. I don't like it.

Crisp One's picture 2031 pencils

Just cuz something is not funny, doesnt mean its not effective.

Although, I agree, its not funny, or effective

Guest's picture

None of their work here directly tie back to the "Never Hide" campaign theme line. None.
I know this is a whole new line of (more "hip") products from RayBan, but the ads really cheapen the brand image and make their products no differnt than any other at Sunglass Hut at your local shopping mall.

And, BTW, this Chameleon thing has been done before...

Audrius Kubrik's picture 818 pencils

The most cool thing about Ray Ban is that Glasvegas wear them. The least cool is this, I'm afraid.

Guest's picture

the Kodak ad is a completely different concept. The only similarities in the two ads is the chameleon.

Guest's picture
4

Trouble is this idea can be too easily done in post... even if it's legit.
Not sold.

Guest's picture

I loved it congratulations

Guest's picture
7

I like it. The message is clear. The idea is fresh.

ccc's picture 329 pencils

Cool!

Blair Semenoff's picture 661 pencils

I like it....wish it was a little shorter though.

Guest's picture
5

like the idea and shooting.
The claim's crap, though

Guest's picture
10

awesome. a lot of haters on this website, jealous puss bags.

jackmoore257's picture 203 pencils
10

I agree. This is great.

coup1028's picture 3 pencils
6

wow... good but he look like tired.

Guest's picture
Guest's picture
10

Funny video parody! Check it out!

Guest's picture

This is great! It´s going to explode and show up on more blogs that you can imagine you jealous f*cks! ;)

mpared's picture 570 pencils
capywriter's picture 5526 pencils

I like the way the chameleon looks around at the end... 'What the f*ck is wrong with you people. Give me a break'

louie_wang's picture 160 pencils

very funny!

Guest's picture

is this for real or done in post?

Guest's picture

I love chameleons, and was very entertaining as well as effective.

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