Average: 10 (22 votes)

Production Company: Tool of North America, Santa Monica
Director: Geordie Stephens
DP: Rhet Baer
Producer: Jeff Tanner
Executive Producers: Brian Latt, Jennifer Siegel
Advertising Agency: Cutwater
Creative Directors: Chuck McBride, Travis Britton
Copywriter: Jaime Robinson
Art Director: Lauren Harwell
Agency Producers: Jennifer Golub
Editorial and VFX Company: Cosmo Street
Editor: Steve Prestemon
VFX Producer: Andrea Bustabade
Music and Sound Design Company: Beacon Street Studios
Composer: Andrew Feltenstein
Sound Designer: Brian Chapman

11 comments

esotericusername's picture
313 pencils
esotericusername

So stupid! Ranks with the worst on aotw! With that many names on the credits there's a lot of embarrassment to go around.

Slashh's picture
294 pencils
Slashh

Your comments made me laugh out loud. That's because even though I didn't view this spot, I'm sure your words are dead-on. I got duped into watching the last Rayban spot posted here. Does this one suck as much as the last, or does it suck more?
http://adsoftheworld.com/media/tv/rayban_reflections

Fool me once shame on you. Fool me twice....

Guest commenter's picture
Guest commenter

They should really just re-air the old Vampire ad.

miko1aj's picture
3083 pencils
miko1aj

ke?

Bai-ee's picture
8 pencils
Bai-ee

TOOL of North America is right.

.

postman's picture
953 pencils
postman

Is that "Ok, I got it now"-feeling after watching half of it part of the ad?

thredd's picture
2 pencils
thredd

I don't get it.

Mr Hughes's picture
386 pencils
Mr Hughes

I don't like this whole Never Hide rayban thing. I saw this catching-shades-on-the-face film http://www.youtube.com/watch?v=z6dcseBEZEM a few days ago and I thought it was quite funny, but as an ad... like this one it says nowt - but at least it doesn't make me feel sick.

Jarne von Wolfsburg's picture
272 pencils
Jarne von Wolfsburg

your link is also an ad – the viral of the campaign. the only one thing, that made me smile (the guys are that spacko)

fersvax's picture
1239 pencils
fersvax

Excuse me, everyone, but... WHERE'S THE BRAND NAME OR PRODUCT SHOT?????

FER.

ylonmca's picture
ylonmca

there was no need
that's the good think of having a great brand to work for.