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Highest Rated

Jimmy Bonner's picture
Jimmy Bonner
Activity Score 2

You couldn't be more off the mark. You should do your research before you make remarks in a public forum.

Temple's picture
Temple
Activity Score 11337

Ten stars. Instant classic.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Totally agree. This is so good and well written I can't stop watching this amazing piece of work.
Million stars from me. I was thinking, Damn this is good! But then I got sad for a second seeing the link below thinking it's a ripoff. But it's not.

Quote from YouTube: "Farms.com is pleased to be working with Ram Trucks and support the "Farmer" Super Bowl commercial"

Spanky's picture
Spanky
Activity Score 4899

The Richards Group paid farms.com to let them retag their spot with Dodge. To me, that just says they have more money than creativity.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

If that's the real truth, I'm on your side.

Temple's picture
Temple
Activity Score 11337

This ad is a remake. This is extraordinary in advertising. Personally I have never come across a remake (where remake means permission from the original) in hundreds of thousands of commercials I have watched professionaly (I am not talking about brand adaptations of original material to other countries).

This duplication (down to its shooting technique) poses an interesting problem, somehow philosophical. So, is it or is it not a great spot? For me, it is still a 10 star spot. Because, if one says that the spot sucks, then the original (of which this is a remake, but with better production values) sucks too. And I don't think professionals among us would ever dare to say the farms spot sucks.

What does this say about the agency though? Well, that's a hard one. They may have conditioned themselves that by persuading the farm people to practically buy their idea, they thought creatively. After all, wasn't honda's cog something similar, a reproduction of another video? But other people will see it as a grand cop-out. In any case, I wouldn't want to be working over there these days and answer the question "you couldn't think of anything yourselves, could you?"

s1bs's picture
s1bs
Activity Score 397

Great stuff!

Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 176

cool.

joelapompe's picture
joelapompe
Activity Score 3830

yeah... an "homage" to this 2011 commercial they said. Really? http://youtu.be/QuzhwkaNC40

CommandZ's picture
CommandZ
Activity Score 2498

I initially thought this was a winner too until I checked Joe's link. What the hell Stan?

Spanky's picture
Spanky
Activity Score 4899

My first reaction was that this is a great commercial. Then I watched Joe's link and it's a complete ripoff. Pretty lame even if they did pay off farms.com.

http://www.youtube.com/watch?v=QuzhwkaNC40&feature=youtu.be

kleenex's picture
kleenex
Activity Score 43337

Rip off or not this is one very solid ad.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

True. And I personally believe it's a collaboration rather than a ripoff.

Grrrr's picture
Grrrr
Activity Score 1961

Great.

getaloadofthis's picture
getaloadofthis
Activity Score 71

So now we're switching out logos and re-purposing old ads, and that's o.k. with you guys? (SMH)

Rickless's picture
Rickless
Activity Score 2

The ad was ripped off. The original Farms.com video was uploaded over 1 1/2 years ago (2011) and has over a million hits. If this was a collaboration are we to believe The Richards Group has been sitting on this spot for that long? And why would they produce the same thing for a Super Bowl spot? My guess, they were found out and scrambled to get in touch with Farms.com to make a donation so things wouldn't get out of hand.

As creatives, should we not be searching for the most original idea we can think of? Are we that lazy that we have to become heavily inspired by something that already exists? If you're going to steal something at least strip it down and re-paint it up nice to try and resemble something different. Don't just use the same Paul Harvey sound bite and visual technique. LAZY!

Jimmy Bonner's picture
Jimmy Bonner
Activity Score 2

You couldn't be more off the mark. You should do your research before you make remarks in a public forum.

Corbeen's picture
Corbeen
Activity Score 1093

no go...

StevenGBR's picture
StevenGBR
Activity Score 56

Great!

getaloadofthis's picture
getaloadofthis
Activity Score 71

I don't care how great this is, you can't reward stealing, re-doing, re-purposing or whatever you want to call this frankenstein. If this thing wins a single major award, then something is seriously wrong with our profession.

ladisa's picture
ladisa
Activity Score 38

The work is great, but it raises loads of questions. Whose work is it really? I sure agree with getaloadofthis on this winning any major award. That will start a dangerous trend.

"Every ad is an opportunity."

Liviu's picture
Liviu
Activity Score 4355

quote from farms.com
"Farms.com is pleased to support Ram Trucks and the Super Bowl commercial acknowledges the hard work and importance of farmers and agriculture. Ram Trucks is supporting Future Farmers of America when this video is viewed."

RichardCl's picture
RichardCl
Activity Score 121

Great ad.

I think it's pretty mature to say: 'Hey we can't beat this -- so here...'

But to then get a major award -- I don't think so.

Hadrons's picture
Hadrons
Activity Score 6017

Great remake, better than the original. Pleasure to watch.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Austin Video Production's picture
Austin Video Pr...
Activity Score 1274

Wonderful.

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