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40 tons of heavy metal

Agency: 
Published/Aired: 
December 2009
Description: 

Radio Tango and bell player Vegard Sandholt at Oslo City Town Hall performed a rock classic every Wednesday in December for the entire Oslo population.

Advertising Agency: Uncle Grey, Oslo, Norway
Creative Director: Frank Nystuen
Art Directors: Anders Asheim, Terje Jacobsen
Copywriter: Frank Nystuen
Additional credits: Trond Skog

Comments (7)

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Highest Rated

Guest's picture
Guest

OMG I WISH I HAD DONE THIS.
Hell's Bellllls! xD

~Starchild

zerocool's picture
zerocool
Activity Score 455

That is sort of interesting. Metal is dead tho....so it is fitting you used an organ :) and then SMS to claim your prizes (old with new contrast makes it modern again; post-modern)

xcreativity's picture
xcreativity
Activity Score 2374

i don't really see anything that is really ground breaking, its good but.. not impressive.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gmint7's picture
gmint7
Activity Score 2683

i think if you're metal fan you will like it.

and if the radio station is about classic rock, that works.

:::J:::

Rabubi's picture
Rabubi
Activity Score 560

The dj looks really bored. I like the idea though.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

As activations go I think this rocks (excuse the pun)...

Really simple and uses a device everyone is aware of in the city...

I think it is quite clever and quite interesting for listeners...

All competition and promo's are SMS this number to...

But this is original...

Nice Uncle Grey, nice!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

It delivered on the brand objective which is the most important, and it is a new approach. I find it very interesting.

Guest's picture
Guest

OMG I WISH I HAD DONE THIS.
Hell's Bellllls! xD

~Starchild

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