Radio Tango: 40 tons of heavy metal
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Radio Tango and bell player Vegard Sandholt at Oslo City Town Hall performed a rock classic every Wednesday in December for the entire Oslo population.
Advertising Agency: Uncle Grey, Oslo, Norway
Creative Director: Frank Nystuen
Art Directors: Anders Asheim, Terje Jacobsen
Copywriter: Frank Nystuen
Additional credits: Trond Skog
Published: December 2009
7 Comments
That is sort of interesting. Metal is dead tho....so it is fitting you used an organ :) and then SMS to claim your prizes (old with new contrast makes it modern again; post-modern)
i don't really see anything that is really ground breaking, its good but.. not impressive.
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Alexandre Brito
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i think if you're metal fan you will like it.
and if the radio station is about classic rock, that works.
:::J:::
The dj looks really bored. I like the idea though.
As activations go I think this rocks (excuse the pun)...
Really simple and uses a device everyone is aware of in the city...
I think it is quite clever and quite interesting for listeners...
All competition and promo's are SMS this number to...
But this is original...
Nice Uncle Grey, nice!
It delivered on the brand objective which is the most important, and it is a new approach. I find it very interesting.
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OMG I WISH I HAD DONE THIS.
Hell's Bellllls! xD
~Starchild