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RAC Insurance: Contents
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Advertising Agency: The Brand Agency, Perth, Australia
Creative Director: Dale Simmonds
Art Director: Josh Edge
Copywriter: Kurt Beaudoin
Director: Liz Murphy
Producer: Andrew Wareham
Production Company: Taxi Film Production
Aired: July 2008
Comments
Really nice campaign! Very eye-catching and delivers the message very well. I think this last one carried on a bit too long, though. I prefer the shorter 30 second versions and wonder if this one would be more effective cut down.
Overall, good work!
I like the old school "Sledge Hammer" style animation. I actually don't mind the length. Very entertaining because there is so much to look at. What the hell were those two things that looked like a of couple white mice running across the floor? Very nice campaign indeed.
I love stop motion - very cool
••• Why Think When It's Easier To React •••
Wow!
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