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Quit Victoria - Quitline: No More Hiding

To coincide with the world first introduction of plain packaging in Australia, a new campaign for Quit Victoria targets smokers trying to dodge the new and bigger graphic health warnings on plain-packaged cigarettes.

Advertising Agency: Igloo Digital, Melbourne, Australia
Executive Creative Director: Tony Prysten
Creative Directors: Tony Prysten, Peter Costello
Copywriters: Tony Prysten, Andrew Tanner, Peter Costello
Art Direction: Peter Costello
Executive Producer: Mathew Anastasi
Animation: Danny Masalkovski
Published: December 2012

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4 comments

Owolawi's picture
Owolawi
1475 pencils

Effin' awesome!

dsklan's picture
dsklan
1927 pencils

fuck igloo digital... this is cannibalism to the advertising- and design agencies. see what the fucking government did to classical design masterpieces like the marlboro or lucky strike box. Everyone who supports this is killing the future of advertising and design, the cigarette boxes are just the beginning, soon alcohol brands etc. will disappear...

Nike Diesel's picture
Nike Diesel
13339 pencils

-1. not feeling your comment at all.

kleenex's picture
kleenex
26203 pencils

Certainly different.

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