Quercus Books: The Beatles

Advertising Agency: H-57 Creative Station, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Graphic Designers: Matteo Civaschi, Anna Barisani
Motion Graphic: Matteo Inchingolo
Account Director: Sabrina Di Gregorio
Published: November 2012


karruza's picture
290 pencils

the approaches are great but imho the copy should play more, just to trigger more the curiosity of the audience, for people who already know about the band or anything in the campaign could easily says "yeah i understand with that, or like thats enough, so why read books?" you know just to safely guard it from double meaning

undress62's picture
4 pencils

Why it ends with a gun shot?

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