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Quebec Toyota Dealers Association: Make out king

Advertising Agency: Bleublancrouge, Montréal, Canada
Client Services: Nicolas Van Erum, Christiane Rochon, Ginette Girard
Creative Director: Gaëtan Namouric
Creative team: Mélanie Delisle, Marc Guilbault
Agency Production: Lisa Arduini
Producer: QuatreZeroUn
Director: Emanuel Hoss-Desmarais
Music: Eleni Mandell

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13 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

"You only drive it when you really need it?" Why? Because driving it sucks? You don't go driving just for fun? What strange insight is that?!

p.syche's picture
p.syche
267 pencils

i was going to leave the exact same comment :)))

LeeHarvey's picture
LeeHarvey
3045 pencils

Sorry for that, Aleksandra! ;-)

Guest commenter's picture
Guest commenter

No. It says that when you have a brain, you find other ways to enjoy your car without polluting the Earth.

TRICKY's picture
TRICKY
3950 pencils

my other car is a porsche

The man who stops advertising to save money is like the man who stops the clock to save time

Crisp One's picture
Crisp One
2007 pencils

oh god

Guest commenter's picture
Guest commenter

This is really strange. And not clear. Sorry.

tantrik_indian's picture
tantrik_indian
953 pencils

Means, they wouldn't drive it around for pleasure / just to kiss? Lame ad.

~~this paranoid survived!~~

Guest commenter's picture
Guest commenter

For once we see a car ad that's NOT about turning corners fast or going to the countryside and 'living free.' A new idea.... Like it or not, at least it's interesting and grabs attention, which is the point of an ad, right? I watched to the end, which is what counts, no?

Guest commenter's picture
Guest commenter

Cars that are not moving and that say something else than performance has been done a zillion times. And in a much clearer way than this ad. Sorry.

Guest commenter's picture
Guest commenter

It doesn’t turn corners, and doesn’t raise my interest either.

eightyfive's picture
eightyfive

I totally don't get the message..it is really weird

Guest commenter's picture
Guest commenter

The message is fine, but only for the .0000000000001% of people who are lucky enough to live next to a fine girl, and actually hook up with her! Everyone else is driiiiving around no matter what kind of car you have.

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