Quebec Toyota Dealers Association: Make out king
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Advertising Agency: Bleublancrouge, Montréal, Canada
Client Services: Nicolas Van Erum, Christiane Rochon, Ginette Girard
Creative Director: Gaëtan Namouric
Creative team: Mélanie Delisle, Marc Guilbault
Agency Production: Lisa Arduini
Producer: QuatreZeroUn
Director: Emanuel Hoss-Desmarais
Music: Eleni Mandell
13 Comments
"You only drive it when you really need it?" Why? Because driving it sucks? You don't go driving just for fun? What strange insight is that?!
i was going to leave the exact same comment :)))
Sorry for that, Aleksandra! ;-)
No. It says that when you have a brain, you find other ways to enjoy your car without polluting the Earth.
my other car is a porsche
The man who stops advertising to save money is like the man who stops the clock to save time
oh god
This is really strange. And not clear. Sorry.
Means, they wouldn't drive it around for pleasure / just to kiss? Lame ad.
~~this paranoid survived!~~
For once we see a car ad that's NOT about turning corners fast or going to the countryside and 'living free.' A new idea.... Like it or not, at least it's interesting and grabs attention, which is the point of an ad, right? I watched to the end, which is what counts, no?
Cars that are not moving and that say something else than performance has been done a zillion times. And in a much clearer way than this ad. Sorry.
It doesn’t turn corners, and doesn’t raise my interest either.
I totally don't get the message..it is really weird
The message is fine, but only for the .0000000000001% of people who are lucky enough to live next to a fine girl, and actually hook up with her! Everyone else is driiiiving around no matter what kind of car you have.