Qatar Cancer Society is dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease. As part of our Corporate Social Responsibility, Resolution Productions developed a smart funding initiative that brought together many of Qatar's largest organisations, including Ooredoo, Barwa Bank, Qatargas, Al Faisal Holdings, QTV and Qmedia who generously donated time and money to make this project possible. In true collaborative fashion the staff of Resolution Productions also gave time, experience and skills free of charge to the project. Titled "Generosity is its Own Reward' the film tells the story of a young Qatari boy's special relationship with his grandfather. The young boy, with the help of his brother comes up with the idea of collecting money from his relatives during Eid al Fitr and donating these funds to the Qatar Cancer Society. It shows the lengths that a loving grandson will go in his efforts to support his grandfather's fight against Cancer. It is a story of family, of Qatari values and the innocence of youth. The soundtrack is by renowned Qatari musician, Fahad Al Kubaisi.
1st Assistant Director: George Chalouhi
Film advertisment created by Resolution Productions, Qatar for Qatar Cancer Society, within the category: Public Interest, NGO.
Inside the Agency
Food for Thought: JWT Amsterdam Chef Robbie Postma’s Culinary CreativityRead More
Inside the Agency
What’s in a Name? For Joan’s Co-Founders, Honesty and Bravery ReignRead More
Clio Fashion & Beauty
Perfection of the Imperfect: Shiseido Global Copy Director Dimitrios Petsas On Forging an International IdentityRead More
7 Ways Gatorade Thinks Like An Athlete to Push InnovationRead More