Pure Blonde: Pardon

This latest instalment from Clemenger BBDO, titled Pardon, follows on from Brewtopia (2006) and Dove Love (2009) with two wide-eyed blokes embarking, map in hand, on an adventure through the picturesque land of Brewtopia, the ultimate destination for beer lovers. After a long and treacherous journey the guys arrive at their destination where they enjoy a well deserved cold Pure Blonde and things seem to be going nicely until one small faux pas sets off a rather unexpected chain of events. And in doing so the TVC illustrates the contrast between Brewtopia and our own impure world.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Directors: Josh Robbins, Emma Hill
Art Director: Anthony Phillips
Planning & insights Director: Paul Rees Jones
Senior Strategy Planner: Michael Derepas
Director of Client Service: Paul McMillan
Group Account Director: Glenn Maddocks
Account Director: Brett Williams
Account Manager: Robbie Coleman
Executive Producer: Sonia von Bibra
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Cinematographer: Daniel Ardilley ACS
Production Designer: Annie Beauchamp
Offlline editing: The Editors
Editor: Peter Whitmore
Post Production / Special Effects: FuelVFX
Lead Flame Artist / On-set VFX Supervisor: Angus Wilson
VFX Supervisor: Simon Maddison
3D Supervisor: Chris Horvath
3D lead: Mike Bain
2D Supervisor: Sam Cole
2D Lead: Tim Walker
VFX Executive Producer Commercials: Celia Nicholas
VFX Producer: Erica Ford
Music Composition: Song Zu Sydney
Composer: Ramesh Sathiah
Producer: Virginia Welsh
Sound mix: Nylon Studios
Sound Designer: Simon Lister
Producer: Karla Henwood

November 2010


morse's picture
17002 pencils

Very very nice. The acting is just perfect and what beautiful scenery.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Was that place made of breadsticks?

Guest's picture

Great follow up to 'Big Ad' Ant's picture
29 pencils

Good story and beautiful landscapes!

Labo Tomtom & Nana

Guest's picture

nothing special, just big budget and production.... but nothing. And with this budget sure you can write better scripts.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Great story that falls flat halfway through in my opinion. Once they get to the summit. But great production.

Guest's picture

Agreed. They could have made the place much more "pure" if that's what they were going for. And you'd expect a pure, smooth beer to not make you burp like an asshole. Is that the target?

Guest's picture

good production not that good ending

JeffP's picture
810 pencils

Beautiful landscape, great production. The build-up is effective and then ... the whole thing crumbles.

LeeHarvey's picture
3045 pencils

Best comment so far.

Guest's picture

The first part is stolen from the Lord orf The Rings (which is kind of mandatory for an adventure in NZ :P).

The second part is Greek/Roman-related. (Priestess of Vesta?)

Great use of references, but I don't really see the point :).

Guest's picture

It is more like The Clash of the Titans.

Guest's picture

It's a shame to build up something for 90 seconds so well, only to be let down at the end.

CUTIEPIE's picture
347 pencils

I thought it was kind of "lost"!!! ;P

CommandZ's picture
2494 pencils

A very nice long walk for NO drink.

Guest's picture

Why pegasus can't fly

krautland's picture
3216 pencils


Guest's picture

Why didn't he grab the beers?

Guest's picture

that's what I thought

Guest's picture

That is what I thought

Guest's picture

Truck playing AC/DC was much better

ralphstieber's picture
136 pencils

beautiful. perfect.

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