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Pumped for Change: Pixels Not Paper.org

Pixels not Paper is a non-profit charitable initiative to raise awareness about the urgent need to cut back on excessive paper consumption.

Advertising Agency: Pumped, Miami, USA
Creative Director: Carlos Peña Jr., Jef Loeb
Art Director: Carlos Peña Jr.
Copywriter: Jef Loeb
Director: Kenneth O'Brien
Producer: Juan Parra
Published: February 2011

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6 comments

morse's picture
morse
15809 pencils

Boring, don't like it at all.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sushantd's picture
sushantd
125 pencils

don't you think... to make this ad they have wasted so much of paper...

Brainsoup's picture
Brainsoup
110 pencils

disturbing

Temple's picture
Temple
9853 pencils

Could be a quite nice 15'' ad, why must we be tortured with the director's cut.

Glut's picture
Glut
3947 pencils

not so long! nice,

My_friend_Goo's picture
My_friend_Goo
289 pencils

Hypocrits.

Ironicly, server hotels, cooling towers, fiber cabels and trashed computers polute enough to make it, as big a concern than wasting paper

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