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Puma: Live life, don't watch it

Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Executive Creative Directors: Nik Studzinski, Ted Royer, Tim Gordon, Amanda Clelland
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Director: Fredrik Bond
Production Company: MJZ
Director of Photgraphy: Roman Vas’ynov
Executive Producer: Cassie Hulen, Kate Leahy
Producer: Line Postmyr
Editor: Patric Ryan
Editorial Company: Marshall Street Editors
Assistant Editor: Elena De Palma
Executive Producer: Kath Sawszak
Producer: S.J. O'Mara
Postproduction: Absolute Post
Executive Producer: Melanie Wickham
Senior Producer: Melissa Stephano
Lead Flame: Dirk Greene
Telecine: Dave Hussey
Telecine Company: Company 3
Music: Squeak E. Clean Productions
Sound Design: Nylon Studios
Sound Design/Mix: Dave Robertson

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10 comments

vote4pedro's picture
vote4pedro
4601 pencils

Very familiar premise. But well executed.

kleenex's picture
kleenex
26822 pencils

ehhhhhhhh nothing super special here, but I liked it.

rakistangel's picture
rakistangel
27 pencils

like it

Temple's picture
Temple
9621 pencils

The strategy is good. The commercial is more than deja vu, looks like rushes from Droga's last Puma commercial.

Wordfruit's picture
Wordfruit
1023 pencils

I think this is pretty powerful.

chuckieT's picture
chuckieT
680 pencils

It sounded like Where the Streets Have No Name was going to kick in at any second.

I think if the commercial had 7 or 8 more Executive Creative Directors on it, it would have been just that much better.

Tejónidas's picture
Tejónidas
244 pencils

hahahahahaha true!

Hadrons's picture
Hadrons
5743 pencils

Recycled.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture
sirvan
29870 pencils

Why is the VO telling me what I'm seeing?

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
29870 pencils

Why is the VO telling me what I'm seeing?

+++

"I love some things, and don't love some other things."

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