Puma Lift: Rock


The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds). The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Laura Esteves
Art Director: Paulo Lemos
Account Managers: Luiz Tosi, Diego Passos e Thiago Gueler
Media: Alexandre Ugadin, Guilherme Silva e Tamara Cortez

1 comment

shahidali's picture
4069 pencils

i don't find even a 173 gram of advertising. great opportunity missed. where's the lightness of the sneaker. where's the usp???!!!

the brief suggests a 17 sec cut. i believe, the viewers are not going to set a chronograph to see how long the tvc is.


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