Journey of Football

March 2010

A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.

The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.

Additional Photography; Boaz Fround, Kate Cunningham

Film advertisment created by Syrup, United States for Puma, within the category: Fashion.

Advertising Agency: Syrup, an LBi Group Company, USA
Production Company: Syrup, an LBi Group Company
Chief Creative Officer: Jakob Daschek
Director: Jakob Daschek
Creative Director: Gui Borchert
Director of Photography: Max Goldman
Senior Producer: Kate Cunningham
Executive Producer: Omino Gardezi
Editor: Graeme Pereira
Music: Gnarls Barkley
Photographer: Sesse Lind
Senior Account Director: Jennifer Giroux
Associate Producer: Anders Paus Hedberg
Colorist: Tom Poole, Company 3

Comments (17)

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Highest Rated

Caprisel's picture
Activity Score 63

Nice song. ive been repeating this video simply coz i wanna listen to the song. Nice

gmint7's picture
Activity Score 2683

why african players are always well sculpted?


ivan's picture

Africans have less fat on their body genetically. They didn't need it because the weather is warm. Further north people need a layer of fat above their muscles to keep them warm and have reserve energy.

gmint7's picture
Activity Score 2683

that's interesting.. place and weather can affect people's body.
reminds me of a joke why they always win the olympics sprint. (cuz they have to outrun cheetahs..)


alexander_bickov's picture
Activity Score 3279


Hiperion's picture
Activity Score 3138

what´s the fuckin meaning of sculpted?

I like the spot (and the song)

J Designer's picture
J Designer
Activity Score 2420

Sculpted = Toned, fit, Muscles + Hot

xcreativity's picture
Activity Score 2374

nice one. simple but good!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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LeeHarvey's picture
Activity Score 3045

Nice song, that's it.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I always feel emotive when I watch these videos about africa.

very cool video and song. good execution.

shahidali's picture
Activity Score 4069

I didn't like it much. Shots are not great and the synchronization is not there. To me, its a great opportunity missed.


brandingworthspreading's picture
Activity Score 648

Adidas is sponsoring the South African team... I think the campaign they have is way better. Check it out at :

monchebeat's picture
Activity Score 114

good! the song very cool!

monsieurange's picture
Activity Score 520

Nice AD, but not fantastic.

satrianee's picture
Activity Score 3748

each time i see an ad on football i feel sorry for North Americans... How come they can call that game a football?

Nice scenes and good song...

Inesita's picture
Activity Score 65

It's not a new thing but it works. I love the colours and pictures. I actually got goose bumps.

Caprisel's picture
Activity Score 63

Nice song. ive been repeating this video simply coz i wanna listen to the song. Nice

cosakirida's picture
Activity Score 41