Puma: Journey of Football

A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.

The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.

Additional Photography; Boaz Fround, Kate Cunningham

Advertising Agency: Syrup, an LBi Group Company, USA
Production Company: Syrup, an LBi Group Company
Chief Creative Officer: Jakob Daschek
Director: Jakob Daschek
Creative Director: Gui Borchert
Director of Photography: Max Goldman
Senior Producer: Kate Cunningham
Executive Producer: Omino Gardezi
Editor: Graeme Pereira
Music: Gnarls Barkley
Photographer: Sesse Lind
Senior Account Director: Jennifer Giroux
Associate Producer: Anders Paus Hedberg
Colorist: Tom Poole, Company 3

March 2010


gmint7's picture
2683 pencils

why african players are always well sculpted?


ivan's picture

Africans have less fat on their body genetically. They didn't need it because the weather is warm. Further north people need a layer of fat above their muscles to keep them warm and have reserve energy.

gmint7's picture
2683 pencils

that's interesting.. place and weather can affect people's body.
reminds me of a joke why they always win the olympics sprint. (cuz they have to outrun cheetahs..)


Hiperion's picture
3138 pencils

what´s the fuckin meaning of sculpted?

I like the spot (and the song)

J Designer's picture
J Designer
2420 pencils

Sculpted = Toned, fit, Muscles + Hot

xcreativity's picture
2374 pencils

nice one. simple but good!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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LeeHarvey's picture
3045 pencils

Nice song, that's it.

Marlus Lau's picture
Marlus Lau
1808 pencils

I always feel emotive when I watch these videos about africa.

very cool video and song. good execution.

shahidali's picture
4069 pencils

I didn't like it much. Shots are not great and the synchronization is not there. To me, its a great opportunity missed.


brandingworthspreading's picture
648 pencils

Adidas is sponsoring the South African team... I think the campaign they have is way better. Check it out at : http://brandingworthspreading.blogspot.com/2010/03/south-africa-2010-a...

monchebeat's picture
114 pencils

good! the song very cool!

monsieurange's picture
520 pencils

Nice AD, but not fantastic.

satrianee's picture
3748 pencils

each time i see an ad on football i feel sorry for North Americans... How come they can call that game a football?

Nice scenes and good song...

Inesita's picture
65 pencils

It's not a new thing but it works. I love the colours and pictures. I actually got goose bumps.

Caprisel's picture
63 pencils

Nice song. ive been repeating this video simply coz i wanna listen to the song. Nice

cosakirida's picture
41 pencils


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