The campaign is about 173, the weight of PUMA LIFT, the lightest sneaker in the world. The length of each of these commercials is exactly 173 tenths of a second (In Brazil the commercials have standard lengths of 5, 10, 15 or 30 seconds). The commercials are presented by Marcos Mion, an MTV show host. In a few boards he resumes Rock and Roll in 173 grams, Hollywood in 173 grams and Woman in 173 grams. It’s all about doing more with less, like the best sneaker in 173 grams.
A fearless cop.
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More