In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself.
Film advertisment created by Saatchi & Saatchi, Puerto Rico for Puerto Rico Horror Film Fest, within the category: Recreation, Leisure.
Executive Creative Director: Juan Carlos Rodríguez
Creative Directors: Juan Camilo Valdivieso, Mariano Germán
Copywriters: David Padierna, Madeline Hidalgo, Juan Camilo Valdivieso
Art Directors: Jonathan García, Fernando Suárez, Cándida Massielle Asencio
Ghost Scriptwriter: María Mercé
Production House: Salado
Director on behalf of the dead: Nicolas Lacouzzi
Producer: Nero de Vargas
Music: Nico Ameglio
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More