Psychiatric Health Fund: The party
Every day 4 danes are hospitalized because of drugs and every week a person between the age 14 and 25 dies from mixing different kinds of drugs together. The Psychiatric Health Fund of Denmark created a campaign that put drugs and their side effects on the agenda. And encourage people to learn about the effects of drugs, instead of just warning them about the hazards of doing drugs.
Advertising Agency: Adpeople, Copenhagen, Denmark
Creative Directors: Claus Møllebro, Jonathan Lowth
Art Director: Kenneth Kaadtmann
Copywriters: Jonathon Taylor, Kenneth Kaadtmann
Production: Entrance Film
Published: March 2013