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Advertising Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Brent Turnbull
Agency Producer: Francesca DeRose
Director: Eddy Chu
Line Producer: Erik Wilson
Exec Producer: William Cranor
Editor: Brian Noon
Production House: Brown Entertainment
Post Production Producer: Cathy Jefferies
Cinematographer / D.O.P: Gabor Tarko
Inferno Artist: Dominik Bochenski
Account Supervisor: Kathryn Smirle
Published: January 2008

Your rating: None Average: 6.8 (37 votes)

Comments

Submitted by Sally_Bison on Mon, 2008-03-03 18:07.

LOVE.

Submitted by melodysang on Mon, 2008-03-03 22:21.

Nice one!

GIRL,GO!

Submitted by dansheppy52 on Mon, 2008-03-03 23:57.

Seems like they really liked the bravia paint ad.

I like it. It's really cool. Does seem very realistic that the crackers splash the soup that high. Looks very cool though.

Submitted by control C on Tue, 2008-03-04 00:05.

The bravia one was way better... they tried to do something like it but they did not achieved it.

Submitted by RM on Tue, 2008-03-04 00:29.

Yeah that's pretty similar, who the fuck has crackers in soup anyway! I prefer freshly baked crusty bread... freaks

Submitted by Jadixx on Tue, 2008-03-04 02:03.

what's with the pack everywhere?!?!? isn't the end shot enough to communicate the brand?!?!

Submitted by judy.y on Tue, 2008-03-04 04:52.

Love it

Submitted by iT-iS-i on Tue, 2008-03-04 05:05.

Crap idea man...

He who dominates often has no real friends...

Submitted by rahil on Tue, 2008-03-04 05:07.

when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it agian and yes i gree with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!

Submitted by rahil on Tue, 2008-03-04 05:08.

when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it again and yes i green with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!

Submitted by Wordnerd on Tue, 2008-03-04 05:11.

very good stuff

Submitted by Mr.Top on Tue, 2008-03-04 12:08.

Really SAD how they wanted to do something like BRAVIA.

kergu's picture
Submitted by kergu on Tue, 2008-03-04 12:19.

remain me sony bravia

Submitted by phoamcor on Tue, 2008-03-04 21:52.

People who think Bravia was the first brand to use splish splashing fluids are people who need to get out more.
Bravia wasn't the first. This cracker spot won't be the last. Get over yourselves.

Submitted by kgeiger on Wed, 2008-03-05 06:24.

Lots of Bravia. Lots of crackers. Lots of fun.

Submitted by Mr. Right on Wed, 2008-03-12 12:09.

Poor washed up, obsolete creatives, just because your client may not have seen the Bravia commercial, doesn't mean it's o.k to blatantly rip-off award winning creative. Typical close minded mentality. Others will notice. Not to take away from the brilliant work done by the D.O.P and the effects team. Great work.

Is "plargo" actually one of the creatives defending his own work? Hmmmmmmmm....

Put a dress & lipstick on a monkey, it's still the same monkey.

the_capywriter's picture
Submitted by the_capywriter on Tue, 2008-03-18 10:37.

sad... not the ad... but most of you guys... focussed on 1 ad for Bravia... So what if a similar technique is used... Bravia was all about colours, this isn't!