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Premium Plus Kraft Canada: Fireworks

Advertising Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Brent Turnbull
Agency Producer: Francesca DeRose
Director: Eddy Chu
Line Producer: Erik Wilson
Exec Producer: William Cranor
Editor: Brian Noon
Production House: Brown Entertainment
Post Production Producer: Cathy Jefferies
Cinematographer / D.O.P: Gabor Tarko
Inferno Artist: Dominik Bochenski
Account Supervisor: Kathryn Smirle
Published: January 2008

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27 comments

Sally_Bison's picture
Sally_Bison
82 pencils

LOVE.

melodysang's picture
melodysang
18 pencils

Nice one!

dansheppy52's picture
dansheppy52
398 pencils

Seems like they really liked the bravia paint ad.

I like it. It's really cool. Does seem very realistic that the crackers splash the soup that high. Looks very cool though.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

control C's picture
control C
108 pencils

The bravia one was way better... they tried to do something like it but they did not achieved it.

Guest commenter's picture
Guest commenter

haha ya loco, si a ti te encanta sacar copia

RM's picture
RM
419 pencils

Yeah that's pretty similar, who the fuck has crackers in soup anyway! I prefer freshly baked crusty bread... freaks

Jadix's picture
Jadix
42 pencils

what's with the pack everywhere?!?!? isn't the end shot enough to communicate the brand?!?!

judy.y's picture
judy.y
79 pencils

Love it

iT-iS-i's picture
iT-iS-i
1721 pencils

Crap idea man...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

rahil's picture
rahil
20 pencils

when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it agian and yes i gree with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!

rahil's picture
rahil
20 pencils

when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it again and yes i green with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!

Wordnerd's picture
Wordnerd
6662 pencils

very good stuff

Mr.Top's picture
Mr.Top
728 pencils

Really SAD how they wanted to do something like BRAVIA.

kergu's picture
kergu
6790 pencils

remain me sony bravia

phoamcor's picture
phoamcor
1284 pencils

People who think Bravia was the first brand to use splish splashing fluids are people who need to get out more.
Bravia wasn't the first. This cracker spot won't be the last. Get over yourselves.

kgeiger's picture
kgeiger
7102 pencils

Lots of Bravia. Lots of crackers. Lots of fun.

Mr. Right's picture
Mr. Right
8 pencils

Poor washed up, obsolete creatives, just because your client may not have seen the Bravia commercial, doesn't mean it's o.k to blatantly rip-off award winning creative. Typical close minded mentality. Others will notice. Not to take away from the brilliant work done by the D.O.P and the effects team. Great work.

Is "plargo" actually one of the creatives defending his own work? Hmmmmmmmm....

Put a dress & lipstick on a monkey, it's still the same monkey.

capywriter's picture
capywriter
5511 pencils

sad... not the ad... but most of you guys... focussed on 1 ad for Bravia... So what if a similar technique is used... Bravia was all about colours, this isn't!

SWReedy's picture
SWReedy
30 pencils

Is this some sort of celebration? the fact that crackers go well with soup?

why is the soup projectile vomitting when the crackers make contact with it then?

Everyone here is shooting down this ad because it's a "bravia copy". Forget about that, splish splash ads have been done before bravia, but using this technique with NO CONCEPT whatsoever is what bothers the hell out of me.

Guest commenter's picture
Guest commenter

wht u want to show.. its not clear in this ad.

Guest commenter's picture
Guest commenter

Commercial reminds me of vomit

Guest's picture
Guest

I just want to throw up every time I see it. I used to buy Premium Plus crackers. Now I just don't go down the isle!

Guest's picture
Guest

Projectile vomit has never sold me on anything. Interesting that despite the package appearing everywhere, the first time I saw the ad, I was riveted by the vomit/soup and went looking for the ad on the internet by googling soup adverts. I had no idea it was a cracker ad. That tells you something right there, doesn't it?

I thought the ad just screamed sick child vomiting up canned soup. I am thankful that I don't eat canned soup, but I'm not sure I'll be able to even walk down the soup aisle without evoking nasty childhood memories. My throat feels all biley and acidic just thinking about it.

Guest's picture
Guest

Projectile vomit has never sold me on anything. Interesting that despite the package appearing everywhere, the first time I saw the ad, I was riveted by the vomit/soup and went looking for the ad on the internet by googling soup adverts. I had no idea it was a cracker ad. That tells you something right there, doesn't it?

I thought the ad just screamed sick child vomiting up canned soup. I am thankful that I don't eat canned soup, but I'm not sure I'll be able to even walk down the soup aisle without evoking nasty childhood memories. My throat feels all biley and acidic just thinking about it.

Big Fat Fail for an ok cracker product.

Guest's picture
Guest

I hate the Premium Plus Cracker Commercial, yes soup goes with crackers and they are very good, but the soup looks like spewing vomit, not a good image when you want to buy crackers or soup, not a good effect. Makes me sick to my stomach everytime I see it. Very Gross! Maybe next time no spewing soup, I think that would still get your point across. Good luck next time!

erin montemurro's picture
erin montemurro
373 pencils

vomit is right looks like it and makes me want to - and those crackers so 70s

how do like them apples

Guest's picture
Guest

This ad is a huge overpromise of adding "a little hell" to your lonely soup. These crackers get all mushy and tasteless in the soup. Now if they were a new line extension of spicey, stay-crunchy crackers, well then I could live with the projectile vomiting.

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