Premium Plus Kraft Canada: Fireworks
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Advertising Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Brent Turnbull
Agency Producer: Francesca DeRose
Director: Eddy Chu
Line Producer: Erik Wilson
Exec Producer: William Cranor
Editor: Brian Noon
Production House: Brown Entertainment
Post Production Producer: Cathy Jefferies
Cinematographer / D.O.P: Gabor Tarko
Inferno Artist: Dominik Bochenski
Account Supervisor: Kathryn Smirle
Published: January 2008
27 Comments
LOVE.
Nice one!
GIRL,GO!
Seems like they really liked the bravia paint ad.
I like it. It's really cool. Does seem very realistic that the crackers splash the soup that high. Looks very cool though.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
The bravia one was way better... they tried to do something like it but they did not achieved it.
haha ya loco, si a ti te encanta sacar copia
Yeah that's pretty similar, who the fuck has crackers in soup anyway! I prefer freshly baked crusty bread... freaks
what's with the pack everywhere?!?!? isn't the end shot enough to communicate the brand?!?!
Love it
Crap idea man...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it agian and yes i gree with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!
when i saw it at first glance, the first shot, i just loved it. very well executed. after reading the comments i saw it again and yes i green with one point that whats the pack doing everywhere. i like the way splash is been executed. nice!
very good stuff
Really SAD how they wanted to do something like BRAVIA.
remain me sony bravia
People who think Bravia was the first brand to use splish splashing fluids are people who need to get out more.
Bravia wasn't the first. This cracker spot won't be the last. Get over yourselves.
Lots of Bravia. Lots of crackers. Lots of fun.
Poor washed up, obsolete creatives, just because your client may not have seen the Bravia commercial, doesn't mean it's o.k to blatantly rip-off award winning creative. Typical close minded mentality. Others will notice. Not to take away from the brilliant work done by the D.O.P and the effects team. Great work.
Is "plargo" actually one of the creatives defending his own work? Hmmmmmmmm....
Put a dress & lipstick on a monkey, it's still the same monkey.
sad... not the ad... but most of you guys... focussed on 1 ad for Bravia... So what if a similar technique is used... Bravia was all about colours, this isn't!
Is this some sort of celebration? the fact that crackers go well with soup?
why is the soup projectile vomitting when the crackers make contact with it then?
Everyone here is shooting down this ad because it's a "bravia copy". Forget about that, splish splash ads have been done before bravia, but using this technique with NO CONCEPT whatsoever is what bothers the hell out of me.
wht u want to show.. its not clear in this ad.
Commercial reminds me of vomit
I just want to throw up every time I see it. I used to buy Premium Plus crackers. Now I just don't go down the isle!
Projectile vomit has never sold me on anything. Interesting that despite the package appearing everywhere, the first time I saw the ad, I was riveted by the vomit/soup and went looking for the ad on the internet by googling soup adverts. I had no idea it was a cracker ad. That tells you something right there, doesn't it?
I thought the ad just screamed sick child vomiting up canned soup. I am thankful that I don't eat canned soup, but I'm not sure I'll be able to even walk down the soup aisle without evoking nasty childhood memories. My throat feels all biley and acidic just thinking about it.
Projectile vomit has never sold me on anything. Interesting that despite the package appearing everywhere, the first time I saw the ad, I was riveted by the vomit/soup and went looking for the ad on the internet by googling soup adverts. I had no idea it was a cracker ad. That tells you something right there, doesn't it?
I thought the ad just screamed sick child vomiting up canned soup. I am thankful that I don't eat canned soup, but I'm not sure I'll be able to even walk down the soup aisle without evoking nasty childhood memories. My throat feels all biley and acidic just thinking about it.
Big Fat Fail for an ok cracker product.
I hate the Premium Plus Cracker Commercial, yes soup goes with crackers and they are very good, but the soup looks like spewing vomit, not a good image when you want to buy crackers or soup, not a good effect. Makes me sick to my stomach everytime I see it. Very Gross! Maybe next time no spewing soup, I think that would still get your point across. Good luck next time!
vomit is right looks like it and makes me want to - and those crackers so 70s
apples
This ad is a huge overpromise of adding "a little hell" to your lonely soup. These crackers get all mushy and tasteless in the soup. Now if they were a new line extension of spicey, stay-crunchy crackers, well then I could live with the projectile vomiting.