Prairie Milk Marketing Partnership: Downhill
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Bryan Collins
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisors: Carol Shmygol, Mitch McKamey
Planner: Jon Haywood
Production Company: Sons & Daughters, Toronto
Executive Producer: Liane Thomas, Dan Ford
Producer: Kelly King
Director: Mark Zibert
D.O.P.: Marcelo Durst
Editor: Matthew Griffiths
Post-production: Cycle Media, Vancouver
Post Producer: Tom Murray
Visual Effects: Swiss International, Stockholm
Executive Producer: Erik Holmedal
VFX Supervisor: Leo Wilk
VFX Team: Bjorn Fredriksson, Jorundur Arnarson, Johan Vikstrom, David Nielsen, Micke Engzell, Josef Bergstrom, Markus Bergqvist, David Holmedal, Simon Ekeberg.
Telecine: Company 3, Los Angeles
Telecine Producer: Matt Moran
Colorist: Sean Coleman
Music / Sound Design: Adelphoi Music
Music Producer: Greg Moore
Composer: Jamie Masters
Sound Design: Andrew Sherriff
Sound Mix: Koko Productions
Sound Producer: Steve Lowe
Sound Engineer: Chris Hobbs
13 Comments
I likey.
not bad, but not great.
Good feel.
Very nice feel, it's also refreshing to see that you went with the girl all the way through. Only a few dare to put a girl on a downhill bike or a skateboard. PROPS!
girl falling down, girl flipping in the air, BUY MILK!
What's happening here? She is finding her sport? Isn't she a bit old to discover she's good at gymnastics? Shouldn't this ad feature a two year old girl?
Luke warm idea. Music makes it feel like a funeral.
I have a problem with the deduction the company wants me to have.. all those failures (that look parallel in time, judging by the look of the girl) and one victory.. and I'm suppose to believe it's because of the milk??!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Not just because of milk...the way I see it, milk helps keeps your bones strong, so you can take all those wipeouts and keep going. I think it ties in nicely, this is a great ad IMO.
If this was the intention, they should not have focused on one girl only - I would expect to see lots of kids playing rough and tumble and getting hurt,
In the second shot, I would like to see them getting up with smiles on their faces - and you can close the clip with the slogan...
That would be my brief.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
so and so for me.
http://www.mandarinoadv.com
Milk helps you keep getting fat.
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
I liked the message, in some way it's inspirational. There's nothing here that I would criticize. Why do you call the ad, Prairie Milk Marketing Partnership? Why a partnership? To me this looks like a simple milk ad.
outsourced marketing firm