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Power of Movement: Biker

Power of Movement was started in 2007 by the Arthritis and Autoimmunity Research Centre Foundation, which is part of University Health Network. What started as a grassroots Toronto-based yoga fundraiser has since grown to become a Canada-wide campaign, raising funds and awareness for this often misunderstood group of diseases which affect people of all ages. Through Power of Movement, Canadians of all ages are celebrating their mobility in hopes of finding better treatments and ultimately, cures.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Stuart Campbell
Copywriter: Jennifer Rossini
Published: January 2010

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5 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny

Reality Check's picture
Reality Check
1799 pencils

Simply not as involving or moving as it should be.

krautland's picture
krautland
3225 pencils

not enough. i want to know why he does yoga.

duketheunderdog's picture
duketheunderdog
39 pencils

I don't get it, is this biker supposed to be menacing or something? Why wouldn't he do yoga? Are you afraid of people with tattoos?

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