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Comments
really liked that. one of those ads that has no bs.
I'm guessing the perfect 10 score was nominated and voted for by Ogilvy Jo'burg creatives...
Please tell me, what channel did this flight on?
A bit long for cinema or TV, was it a viral video?
I'm wondering did you get permission from your client this time so that you could create this for awards?
Or did you just make it because you liked it?
Did POWA ask you to make it?
I'm thinking not...
In the famous words of Mr Neil Fishlock, "here's my dead dog, where is my award???"
my vote = *
Hey Spoonfeederxxx
Maybe i can assist in answering your questions:
1. The 10 score was posted by me, i don't work for Ogilvy but I do appreciate great creative work.
2. This probably didn't flight on any channel, believe it or not there or other media opportunities besides TV and cinema-just saying.
3. I'm pretty sure they would've got permission to run it-but this question seems to have been posted purely to garnish your otherwise, largely unconstructive comment.
4. This is a bit of an odd one but anyway: I'm pretty damn sure they made it because they liked it, why else would you do it? Because you're bored?
5. I don't know the answer to this and can only guess this was the process: 1. Creatives come up with idea. 2. Everyone digs it. 3. They approach Powa and they dig it. 4. Agency produces ad. 5. Agency launches ad on net. 6. Agency submits ad to Ads of the World. 7. Creatives await feedback from peers and industry folk alike. 8. Spoonfeederxxx overlooks the purpose of comments and momentarily assumes role of "Worlds most significant creative" and posts...…well essentially nothing.
In the insignificant words of myself: "We don't need to like everything that's shown to us and individual opinions are important, but wouldn't it be better to build and improve on ideas rather than lobbing crap at one another like caged chimps?"
Controversy...
I love it...
To be honest I expected this backlash...
I must of hit a nerve, but hey do yourself a favour and make ads because they help people not because "We liked it so we made it"...
See comments below that I made to the actual creative and tell me honestly that you wanted to help the suffering in South Africa...
And I'm not God's gift to advertising, but then again neither are you, I'm just sick of the exploitation of credible and real causes out there that agency feel they can exploit to soothe their large egos...
What would you do without awards?
I'm guessing we wouldn't be having this debate...
As for the idea, it's good, but the idea isn't the problem...
Hi Spoonfeeder
This is a viral video. I don't know who voted it a10. But maybe we should keep comments about the work.
Not sure where you live, but Woman abuse is a very real issue in South Africa and needs to be dealt with. Taryn (ogilvy copywriter)
Hey Taryn, I get that, but i questioning the moral motive of the idea over the idea itself...
I know how it works...
You come up with a proactive idea, ECD loves it and then you sell to client...
Now if you can honestly tell me you made this ad because you want to help the abused women of South Africa then granted kudos to you, but if it is to maintain an agency image then what you have done is undermine what this ad was supposed to do to the worst degree and exploit women abuse for your agency's own gain and that is shameless...
Wow!!! I think its pretty good, doesnt matter what kind of piece it is!!! Works anyway! n_n
excellent
FREELANCE www.jackadamson.blogspot.com
Nice experiment! Like it.
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Pop Art Laboratory v.2
forced! someone will call the police ! I will !
i have a very strange feeling about all these public interest ads.
it is a very fine line between being a benefactor for those humanitarian organizations and being a award hungry opportunist.
thus i don't rate any of these.
one of the best
Knew what was coming, but nonetheless superb.
Strong
Alexander Bickov's Personal portfolio | Twitter | Facebook | Creative ideas
Nice idea for winning an award. I'm sure by this time next year 1400 woman still will be dead.
I was on the body corporate for many townhouse complexes and had dealings with many Corporate agencies that manages these housing complexes. Statistically people will complain when someone is rude enough to play drums that loud. It's a situation where people feel brave and safe enough to solve the problem themselves. However, when it's comes to domestic violence, people are afraid to get directly involved with the perpetrators of violent crimes and therefore prefer to call the police and rather not solve the problem themselves. They do call the police!
However, this does create some sort of awareness for POWA but I do believe the energy used in creating this ad could have been better spent elsewhere.
Very good.
probably inspired by the kitty genovese case, back in 1964, on the theory of prosocial behaviour. and of course, the cases that followed.
Thank you for mentioning the Kitty Genovese case. As soon as I realized the intent of the ad, it made me think of her case. Just couldn't remember the name. Powerful ad. Regardless of whether it was made at the behest of of POWA or simply to gain recognition for the agency, an important message was conveyed and maybe a few minds were changed. Sometimes good things come from selfish motives--at least in Advertisingland.
I read all these comments first before watching this; so I was expecting something controversial... All I can say is well done Ogilvy Jozi. It's really refreshing to see ads without all the bells and whistles attached at times.
nice
great!
I rate the idea as a way to communicate something. Excelent.
Hi Spoon I worked at Ogilvy and I really don't like the agency but Fran wouldn't stoop that low. Don't make her suffer sins of her father.
this ad should be the winner, no that old spice comercial
Verry strong! Nice experiment!
well done
Beautiful message as in to prevent this. People can sometimes be so hypocritical... Allow beating up a woman but not beating up a drum. lol wow. Humans are sometimes despicable.
Any Creative that hit's me so hard I get flashbacks of my parents going at it get 10 stars.
So you basically proved people are assholes. Nice.
For all you cynics out there - I think the ad is a brilliant piece of creative. It definitely moved me enough to make sure I act if ever i'm faced with such a situation. Sometimes creativity is needed to effectively get a message across. I may not call POWA but I will definitely call 911. And if a woman's life is saved from my action, I will give the credit to Ogilvy's creative. That to me my friend is effective advertising.
I loved it. I've seen abuse and I've been in situations where no one came to intervene. Spoonfeederxxx needs to shut its hypocritical mouth. Please and thank you.
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