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Food, For The Food We Need

Agency: 
Published/Aired: 
October 2012
Description: 

While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.

Advertising Agency: The Unitas Reputation Agency, Toronto, Canada
Creative Director: Graham Lee
Art Director: Graham Lee, Clarke Smith
Copywriters: Bryan Hobson, Paul Ruta
3D animation: The Embassy
Sand Artist: Ilana Yahav
Music: Imprint Music

Comments (2)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

Done to death by Ilana Yahav. For herself and others.
http://youtu.be/AJP4xz9Urrk

kleenex's picture
kleenex
Activity Score 43505

Animation is a winner.

kgeiger's picture
kgeiger
Activity Score 7287

Done to death by Ilana Yahav. For herself and others.
http://youtu.be/AJP4xz9Urrk

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