While people are aware that Potash exists, the majority have no idea of the positive impact potash makes on food production. With populations growing, and arable land shrinking, efficient crop production is more important than ever. Internationally renowned sand artist Ilana Yahav, supported by computer-generated animation, creates images in potash that illustrate how fertilizer and food help people around the world achieve their potential.
Film advertisment created by Unitas, Canada for Potash, within the category: Food.
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