Advertisement

Factory

Agency: 
Published/Aired: 
May 2016
Description: 

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing

Comments (5)

Log in or register to post comments

Highest Rated

ssguixi's picture
ssguixi
Activity Score 213

oh..piper.

excellent

loader's picture
loader
Activity Score 1146

excellent

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

This is genius. A great solution based on the brief.

(two minutes later upon further review...) Of the three spots I don't have any problem with this one. *SPOILER ALERT: But I don't care for the execution of the other two. They were long and boring, and for me the idea lost steam really quickly. In this one the joke is quick, simple, and funny. It's nothing like the other two where they beat you over the head with the joke for two VERY long minutes.

bknowlden's picture
bknowlden
Activity Score 3647

This is really smart solution to get a lot of people to talk about a very average product. Kudos to all involved.

fauxjebus's picture
fauxjebus
Activity Score 498

A big idea for a boring product.

Phenomenal solution.

ssguixi's picture
ssguixi
Activity Score 213

oh..piper.

excellent

Advertisement

20% Off Sale at iStock until December 9th 2016