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Post Shreddies Cereal: Ratings

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

2 comments

Guest's picture
Guest

I find the diamond vs square a ridiculous idea. It hasn't prompted me to look at Shreddies again. I have eaten the cereal for many years, I am 66 yrs old. This stupid campaign has made me think its time to purchase cereal from a company that thinks I have a brain larger than a cheerio.

Guest's picture
Guest

I find your Ads on the diamond vs square a ridiculous idea as well, they make it as though People are Stupid as well as makes me not want to eat Shreddies anymore!

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