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Post Shreddies Cereal: Factory

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

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5 comments

loader's picture
loader
1141 pencils

excellent

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

This is genius. A great solution based on the brief.

(two minutes later upon further review...) Of the three spots I don't have any problem with this one. *SPOILER ALERT: But I don't care for the execution of the other two. They were long and boring, and for me the idea lost steam really quickly. In this one the joke is quick, simple, and funny. It's nothing like the other two where they beat you over the head with the joke for two VERY long minutes.

bknowlden's picture
bknowlden
3647 pencils

This is really smart solution to get a lot of people to talk about a very average product. Kudos to all involved.

jebus's picture
jebus
472 pencils

A big idea for a boring product.

Phenomenal solution.

ssguixi's picture
ssguixi
215 pencils

oh..piper.

excellent

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