Porsche: Utility

Advertising Agency: Cramer-Krasselt/Chicago, USA
EVP/Chief Creative Officer: Marshall Ross
Associate Creative Director: Rick Hamann
Art Director: Luke Partridge
Line Producer: Robyn Boardman
Production Company: Park Pictures
Head of Production/Director: Seb Edwards
Editorial Company: Butcher
Editor: Dave Henegar
Producer: Rob Van

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Could it be that the brand Porsche is profiling itself slightly different in America then it does in Europe?

atb2005's picture
13567 pencils


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Porsche in Europe ride on their history in motorsport, their sporty look and their performances on track, put on the road.

Porsche in the USA profile themselves much cleaner and more selling their quality in building.

Guest's picture

VW did this ad 4 years ago.

Hibon's picture
3731 pencils

A great car we all know about but the TVad says nothing new about it.

Simple ideas are the best !

Guest's picture

Continuity, or rather, discontinuity. The bike in the back of the garage when he first looks at SUV disappears (and vehicle is closer to house) when vehicle exits garage.... People are still buying these gas hog showboats while the world fries? Criminy.

dadada's picture
1720 pencils

Beautiful car, the motor sound at starting is very attractive :)

Everybody is creative, be yourself.

Guest's picture

The first thing I thought when I "saw" this on TV is "Why yes, utilities keep me up at night." Then the tagline for a vehicle? Serves me right for falling asleep in front of a screen.

Guest's picture


Thurmond's picture
2 pencils

good ad

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