Porsche: Family Tree
Porsche Cars North America and Cramer-Krasselt/Chicago have launched the integrated effort for Porsche’s first four-seat sports car – the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, C-K and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio. The effort is part of the fully integrated “Welcome to the Family” launch campaign including television (please see the :60 spot attached), print, a new website (www.porscheusa.com/family), mobile, direct mail, dealer materials, online ads and website takeovers, as well as an IFC documentary.
Advertising Agency: Cramer-Krasselt/Chicago, USA
Chief Creative Officer: Marshall Ross
Associate Creative Director: Rick Hamann
Copywriter: Gary Doyle; Rick Hamann
Art Director: Matt Spett; Luke Partridge
VP/Director of Broadcast Production: Sergio Lopez
Production Company: @Radical Media
Director: Jeff Zwart
Post Production: Asylum
Visual Effects Supervisor: Tim Davies
Executive Producer: Michael Pardee
Producer: Mark Kurtz
Coordinator: Jennie Burnett
Bidding Producer: Michael Hanley
CG Supervisor: Zach Tucker
Compositors: Jonathan Hicks, Tim Bird
Lead Technical Designer: Jeff Willette
Lead Modeler: Greg Stuhl
Modelers: Toshihiro Sakamaki, Josh Robinson, Lersak Bunuparadah, Chad Fehmie
Animators: Samir Lyons, Michael Warner, Michael Shelton
Texture/Tracker: Ryan Reeb
Texture: John Hart
Trackers: Eddie Offermann, Michael Lori, Lauren Van Houten, Michael Maker, Tom Stanton, Ian Doss, Danny Garcia, Apirak Kamjan
Lighters: Aaron Vest, Austin Das, Sean Durnan
Effects Animator: Jens Zalzala
Lead Roto: Elissa Bello
Rotos: Hugo Dominuez, Laura Murillo, Daniel Linger, Jason Bidwell, Stephanie Ide, Scott Baxter, Midori Witsken, Mark Duckworth, Zac Chowdhury, Huey Carroll, Chris Cortese, Bethany Pederson Onstad
Matte Painter: Tim Clark
Comments
amazing but the tree was a bit of an anti-climax
why is the first shot in 3D?!
lack of cars??
I see in new Porsche design something from Lexus
New Porsche looks like Lexus
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
Song by Peace Orchestra?
Quite really.
I think Porsche deserves a better commercial with all that history an his shoulders.
Name: Erind Mati
Ocupation: graphical designer
Agency: B1 Advertising
I think Porsche deserves a better commercial with all that history an his shoulders.
Name: Erind Mati
Ocupation: graphical designer
Agency: B1 Advertising
i agree above. nothing heart-touching.
show
muito bom
porsche e porsche o resto e resto
flaviorosakid@hotmail.com
hi ivan,
Motorola Droid, Toyota 4Runner and this one is not working.
Missing image and video.
FYI
sorry its because of my browser. it is working.
I think the real story of Porsche is in the roots, not in the tree itself.
This ad is beautiful, but didn't touch me in the way a Porsche ad should do: right to the heart.
http://tanvirhassanraju.carbonmade.com/
i guess the whole ad is made in 3D.....
tanvir
It would've worked better if at the end something elses happened. More like a family tree.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Are you saying that hearing all those engines roaring, turbos spooling etc, didn't at least make the hair on your arms stand up? That commercial certainly made me tingle (in a good way). Bravo C-K and Porsche!
´Taí Algo Inigualável.....
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