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Porsche Boxster: School's Out

Advertising Agency: Cramer-Krasselt/Chicago, USA
Chief Creative Officer: Marshall Ross
Group Creative Director: Gary Doyle
Creative Director: Rick Hamann
Senior Art Director: Brandon Ireland
Copywriter: Ari Levi
Agency Production Head: Rob Jaeger
Agency Producer: Robyn Boardman
Production Company: Serial Pictures
Director: Sam Bayer
Executive Producer: Violaine Etienne
DP: Sam Bayer
Color: New Hat, Beau
Mix: Eleven Sound
Mixer: Jeff Payne
Editorial Company: Stitch Editorial
Editor: Dan Swietlik
Executive Producer: Stacey Altman
Edit House Producers: Chris Girard, Sarah Schacte
Music Producer: Jonathan Sanford
Music House: Human
VP/Group Account Director: Chris Hanley
VP/Account Supervisor: Kelly Croswell
Senior Campaign Manager: Tiffany Groth

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6 comments

NatsN's picture
NatsN
164 pencils

you are comparing porsche's 'freedom at the wheel' to a child getting off school?

kleenex's picture
kleenex
25728 pencils

Why!??!!?!?

I just do not get it...

stickynotes's picture
stickynotes
1058 pencils

weak tvc. what was the briefing? we need to show kids and animals!?

Temple's picture
Temple
9621 pencils

Porsche has done lots of stuff with kids, this is not something unusual. However, even though I see the strategy in this, I do not really see an idea.

Nike Diesel's picture
Nike Diesel
13339 pencils

Below weak.

alekvf's picture
alekvf
22 pencils

the idea is that the kid just cant wait to get picked up after school by his dad in his shiny Porsche. that "cool, spoiled brat" in the class.
I'm actually trying to figure out why show the horses? a little confusing of a tv spot.

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