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Porsche: Birthday Roar

Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911.

The Gaming experience: http://50years-911-en.porsche-events.cn
Demo Video: http://youtu.be/lrb4TB8YeiA

Advertising Agency: Fred & Farid, Shanghai, China

9 comments

morse's picture
morse
16480 pencils

It's unbelievable that the engines make these sounds.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

linneagudmundson's picture
linneagudmundson
281 pencils

I was bored and then dissapointed. at the end when the camera turns from front to above it looked as if the perspective would change, like if one would realise they were actually tiny porsches inside a miniature spaceship leaving a toyroom and flying away in space with all the tunes from the years linked together. or smthing. like, do something, not just drive around.

Forgive the spelling, am swedish..

kleenex's picture
kleenex
33119 pencils

great concept.

Mongoose's picture
Mongoose
4981 pencils

A journey through time - a history well told, by the legends.
Awesome, just awesome!!!

Make the logo Bigger and the black, Darker!

Saand's picture
Saand
150 pencils

"SO" for SOL?... Is that a typo?
I thought in China they produced Copywriters also!

linneagudmundson's picture
linneagudmundson
281 pencils

Do yu mean the SO that reads 50? Or the SO in do, re, mi, fa, so, la, ti, do? Or where?

Forgive the spelling, am swedish..

state13's picture
state13
14 pencils

Not cool. Transformers for teens.

Yogo to most Georgios to others's picture
Yogo to most Ge...
108 pencils

The idea is a great one, but the implementation makes your expectations plummet as the seconds go by...

seandscollins1993's picture
seandscollins1993
31 pencils

This commercial for Porsche’s 50th anniversary show off the traits of the high-powered sports car but also ads in other more artistic features. Throughout the ad, the sound of each Porsche is connected to a musical beat, do-re-me-fa-so. This shows the audience that the sound of the engine is more like a singer rather than a car. Many people associate such musical bets with tenors, which are the highest quality singers. I believe they are trying to make this connection between the quality of the car and this music.
The action shots of the cars throughout the ad show the immense power, handling and straight-line speed that all of the Porsche models have had. I believe they are concentrating on the quality aspect of the vehicle’s, as the brand is very expensive.
The motions that are carried out by the cars create an element of excitement that intends to attract people who are adventurous yet want a good quality of vehicle that is practical.

Sean Collins

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