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Pony Malta: Scrabble

Make your day different.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Santiago Rivillas
Art Director: Grethel Zarate
Copywriters: Santiago Rivillas
Production Company: La Diva - Nunchaku
Director: ROI Ricci
Published: February 2010

11 comments

alexander_bickov's picture
alexander_bickov
3283 pencils

Lovely playing with typography

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice idea.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Super Muhtar's picture
Super Muhtar
267 pencils

I think this idea can be more suitable for pictionary.

copycomoelcopi's picture
copycomoelcopi
822 pencils

very good one!
bien por locombia.

shahidali's picture
shahidali
4069 pencils

like the idea. there's an excitement in the whole thing.

shahid

Wadih A3's picture
Wadih A3
256 pencils

Muy bien manejado el factor urbano y rádical que son las caracteristicas más importantes de la marca...
en lo personal creo que le hace falta un poquito de fuerza al copy final (haz que tu día sea diferente) pudo haber tenido un poco más de fuerza.

pero está muy bueno el comercial felicitaciones.

bad astronaut's picture
bad astronaut
544 pencils

UK > clothing & footwear > Malt Soda?

kagzmainah's picture
kagzmainah
631 pencils

hmmm...

Gualcor's picture
Gualcor
978 pencils

Todo el tiempo pensé que era coca cola por la botella y la etiqueta roja...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

brandingworthspreading's picture
brandingworthsp...
648 pencils

I thought the same thing. Looks like Coca Cola.

They've trained us well! :)

Ed Rapport's picture
Ed Rapport
724 pencils

i like this spot. simple and very engaging for the consumer. very effective pull advertising..

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