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Pontiac: People are soft

Editorial Company: Mad River Post, USA
Director: Kier Yee
Creative Director: Tor Myhren
Producer: Freddie Richards
Editors: Chris Chynoweth

12 comments

kalpesh78's picture
kalpesh78
2580 pencils

its ok... I'd have liked it if it said People are Fragile.

ideas....30 minutes nahi toh free.

Tinglow's picture
Tinglow
614 pencils

Fragile??? No way..Whats wrong with you..

pixelbomb1's picture
pixelbomb1
2555 pencils

my private is hard! this will be good for viagra or cialis ad no?, yes?, no?..

Sincerely,
Arnold Santillan
714-206-2459

Tinglow's picture
Tinglow
614 pencils

This ad purely suxxx....

clc101's picture
clc101
3 pencils

i think you should watch it again..this ad is amazing

Tinglow's picture
Tinglow
614 pencils

I love the photography. It feels really nice. But the twist, so unexpected, in the end, spoils the whole thing. Its a nice thought, but the wrap-up should have been better.

HemingwayGyro's picture
HemingwayGyro
52 pencils

it's pretty and it's artistic and I think it gets the point across well.

pixelbomb1's picture
pixelbomb1
2555 pencils

oh yeah now i get it.. instead of soft top it's a hard top.

Sincerely,
Arnold Santillan
714-206-2459

LeeHarvey's picture
LeeHarvey
3045 pencils

These guys looked very closely to a Volkswagen Polo commercial from 1995(!). Shot in black & white(!) you see several people, young and old(!), thin and fat (the fat one in slow motion!!!) being stung with a pencil in their side. This is to show that we're all equally vulnerable. Than you cut to a shot from the Polo being hit by a crash-test-thing to show the advantage of the cage (Cannes-winner, Eurobest etc.).
Too many elements to make it a coincidence to my opinion, although I see that the idea is slighty different.

tendrilclaw's picture
tendrilclaw
18 pencils

Got the message, cool cinematography treatment.

Wordnerd's picture
Wordnerd
6658 pencils

this feels like a dali or early lynch movie. cool to see something like this in an ad!

rocketman's picture
rocketman
387 pencils

great imagery, cool audio design, incredible editing, strong pay off.

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