Pogo: Ketchup or Mustard

Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup.

Advertising Agency: Blammo, Toronto, Canada
Directors: Graham Roumieu / Common Good
Illustration: Graham Roumieu
Animation: Common Good
Creative Director: Michael Murray
Creatives: Vinay Patmar, Oliver Brooks, Dejan Durjic
Managing Director: Christine McNab
Account Supervisor: Amy De Merlis
Producer: Gord Cathmoir
Sound: Keen Music
Music: Keen

July 2013


morse's picture
17008 pencils

Illustration style is not that good, but the idea is good. Campaignable.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
3994 pencils

the "twist" or payoff at the end was very weak

kleenex's picture
39649 pencils

They have a concept, but the ad for me was not that great,.

adri10288's picture
337 pencils

Awesome campaign-able concept, and I love the french cinema thing. But man that payoff could've been way better in execution. Also the illustrative style is kinda cheap.

monoliz's picture
1304 pencils

yeah, needs improvement in many aspects.

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