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We are all players

Published/Aired: 
October 2011
Description: 
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Joaquín Espagnol, Ariel Serkin
Art Directors: Matías Lafalla, Ammiel Fazzari
Copywriters: Ramiro Gamallo, Matias Eusebi
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser's Supervisors: Mark Stanley, Rossanna Schach

Comments (13)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

impossible to compare it with double life of course. so it is about relativity...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
Activity Score 17364

Really nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

la verdad, muy malo. Nada que ver con el nivel de cosas que ha hecho esta agencia.

youngilvy's picture
youngilvy
Activity Score 142

deep

Jexep's picture
Jexep
Activity Score 182

Great! I think "We are really all Players" since we were sperm :)

my marketing blog (Thai Language): http://jexep.net

anoldasgupta's picture
anoldasgupta
Activity Score 85

gr8

Temple's picture
Temple
Activity Score 11337

Interesting, but it never reaches the "life is short play more", or the "double life" level of PS campaigns.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Agree. "Double Life" set the bar.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely idea ;D it's nice that the meaning of this ad is bigger than the product - but still is oh-so relevant. Though I do think the execution is a bit weird, the caveman was not really needed I think.

That One Guy's picture
That One Guy
Activity Score 266

Yeah. This spot could have easily been done with the a VO. But adding the caveman makes it memorable.

ybaris's picture
ybaris
Activity Score 25

Relly nice; but film could be better.

andylefty's picture
andylefty
Activity Score 4535

Good stuff. Beginning was a bit slow.

oanabarbu10's picture
oanabarbu10
Activity Score 105

I don't like the acting but the concept is great! And it fits perfectly the branding strategy. Well done!

Hadrons's picture
Hadrons
Activity Score 6017

impossible to compare it with double life of course. so it is about relativity...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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