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PlayStation: We are all players

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Joaquín Espagnol, Ariel Serkin
Art Directors: Matías Lafalla, Ammiel Fazzari
Copywriters: Ramiro Gamallo, Matias Eusebi
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser's Supervisors: Mark Stanley, Rossanna Schach

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13 comments

morse's picture
morse
15659 pencils

Really nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

la verdad, muy malo. Nada que ver con el nivel de cosas que ha hecho esta agencia.

youngilvy's picture
youngilvy
138 pencils

deep

Jexep's picture
Jexep
182 pencils

Great! I think "We are really all Players" since we were sperm :)

my marketing blog (Thai Language): http://jexep.net

anoldasgupta's picture
anoldasgupta
85 pencils

gr8

Temple's picture
Temple
9621 pencils

Interesting, but it never reaches the "life is short play more", or the "double life" level of PS campaigns.

thedesignaddict's picture
thedesignaddict
5366 pencils

Agree. "Double Life" set the bar.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely idea ;D it's nice that the meaning of this ad is bigger than the product - but still is oh-so relevant. Though I do think the execution is a bit weird, the caveman was not really needed I think.

That One Guy's picture
That One Guy
266 pencils

Yeah. This spot could have easily been done with the a VO. But adding the caveman makes it memorable.

ybaris's picture
ybaris
25 pencils

Relly nice; but film could be better.

andylefty's picture
andylefty
4533 pencils

Good stuff. Beginning was a bit slow.

oanabarbu10's picture
oanabarbu10
105 pencils

I don't like the acting but the concept is great! And it fits perfectly the branding strategy. Well done!

Hadrons's picture
Hadrons
5743 pencils

impossible to compare it with double life of course. so it is about relativity...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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