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PlayStation: We are all players

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Your rating: None Average: 7.5 (91 votes)

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Joaquín Espagnol, Ariel Serkin
Art Directors: Matías Lafalla, Ammiel Fazzari
Copywriters: Ramiro Gamallo, Matias Eusebi
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser's Supervisors: Mark Stanley, Rossanna Schach

13 Comments

morse's picture 8826 pencils
morse | Wed, 2011-10-26 21:39
9

Really nice idea.

What hath God wrought

zarski's picture 1704 pencils
zarski | Wed, 2011-10-26 22:56

la verdad, muy malo. Nada que ver con el nivel de cosas que ha hecho esta agencia.

youngilvy's picture 106 pencils
youngilvy | Wed, 2011-10-26 23:59

deep

Jexep's picture 190 pencils
Jexep | Thu, 2011-10-27 00:21
9

Great! I think "We are really all Players" since we were sperm :)

my marketing blog (Thai Language): http://jexep.net

anoldasgupta's picture 72 pencils
anoldasgupta | Thu, 2011-10-27 00:51
5

gr8

Temple's picture 7782 pencils
Temple | Thu, 2011-10-27 01:42

Interesting, but it never reaches the "life is short play more", or the "double life" level of PS campaigns.

thedesignaddict's picture 4341 pencils
thedesignaddict | Sun, 2011-10-30 03:52

Agree. "Double Life" set the bar.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2011-10-27 03:27

Lovely idea ;D it's nice that the meaning of this ad is bigger than the product - but still is oh-so relevant. Though I do think the execution is a bit weird, the caveman was not really needed I think.

http://jackmancer.com/
http://twitter.com/jackmancer/

That One Guy's picture 280 pencils
That One Guy | Thu, 2011-10-27 09:22

Yeah. This spot could have easily been done with the a VO. But adding the caveman makes it memorable.

ybaris's picture 25 pencils
ybaris | Thu, 2011-10-27 07:03

Relly nice; but film could be better.

andylefty's picture 3136 pencils
andylefty | Thu, 2011-10-27 07:07

Good stuff. Beginning was a bit slow.

oanabarbu10's picture 97 pencils
oanabarbu10 | Thu, 2011-10-27 12:15
8

I don't like the acting but the concept is great! And it fits perfectly the branding strategy. Well done!

Hadrons's picture 5392 pencils
Hadrons | Wed, 2012-02-22 13:54
5

impossible to compare it with double life of course. so it is about relativity...

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